WHAT WERE LOOKING FOR

We are seeking a dynamic and results-driven Performance Marketer to join our marketing team as a contractor. In this role, reporting to the Senior Director of Marketing, you will play a key part in driving the growth of our sales pipeline and directly contribute to our company’s revenue goals. You will be responsible for designing, implementing, and optimizing demand generation strategies that target key accounts and align with sales and marketing objectives. This role requires strong experience in B2B marketing, technical marketing, and digital marketing, as well as the ability to work cross-functionally with marketing agency partners, sales, and product teams.
This position offers an exciting opportunity to take ownership of demand generation initiatives, develop and execute account-based marketing (ABM) strategies, and focus on driving measurable ROI.

WHO WE ARE

BuildingLink, powered by Bregal Sagemount, simplifies and elevates modern working and living in residential communities with inspired solutions, pioneering technology, and dedicated service. We are a rapidly growing SaaS company, providing an incredibly robust, cross-platform suite of products, serving 6,000+ properties and a growing customer base of nearly two million residents across the globe. As the preferred PropTech solution for condo/co-op and luxury multifamily buildings, we have ambitious plans to become a vital solution for all property management teams by expanding our products and extending our reach. We pride ourselves on excellence and delivering meaningful products of the highest standards that translate to measurable impact on the properties we work with.

• Pipeline Generation & ROI: Own the development and execution of demand generation campaigns to grow the sales pipeline and achieve ROI targets. Collaborate with revenue teams to ensure alignment on goals and strategies.
• Buyer Journey Ownership: Own the overall buyer journey from identifying the right Ideal Customer Profile (ICP) to building ICP pipeline, converting that pipeline into revenue, and orchestrating a unified buying journey.
• Account-Based Marketing: Create and implement targeted ABM strategies to engage and nurture high-value accounts, ensuring personalized experiences across multiple channels (email, content, social, ads, etc.). Coordinate with Customer Success Team to expand current relationships to drive new pipeline opportunities.
• Multi-Channel Lead Generation: Develop and execute multi-channel lead generation strategies, including educational top-of-funnel campaigns and product-centric launch activities, leveraging both organic and paid, digital and offline channels.
• SEO & Landing Pages: Leverage SEO experience to optimize keyword strategies and create high-converting landing pages that drive inbound traffic and lead capture.
• Customer Understanding & Product Positioning: Deeply understand our customer base, product positioning, and market dynamics to create highly targeted campaigns that address customer needs and pain points.
• Customer Marketing: Implement campaigns targeting both new customers and existing customers to expand portfolios and increase lifetime value.
• Product Marketing: Partner with product marketing teams to ensure messaging, positioning, and campaigns reflect the unique value of our products and resonate with target audiences.
• Content Creation: Create compelling marketing content, email cadences, and communications that resonate with target audiences across the buyer’s journey.
• Cross-Functional Expertise: Work comfortably with both creative ideation and data-driven tactics, demonstrating proficiency in spreadsheets, campaign analysis, and marketing technology platforms.