REQUIREMENTS:

• Proven experience in performance marketing or digital marketing, preferably in a lead-driven industry.
• Strong knowledge of Google Ads, Meta Ads, and WhatsApp Business campaigns.
• Familiarity with IVR campaign platforms is an advantage.
• Hands-on experience with CRM systems (Bitrix, HubSpot).
• Excellent analytical skills with the ability to translate data into actionable strategies.
• Strong understanding of conversion funnels, landing page optimization, and marketing attribution.
• Proficiency in Excel/Google Sheets for tracking and reporting.
• Experience in real estate marketing is a strong plus.
• Knowledge of Meta CAPI (Conversions API) setup is a plus.
• Basic design skills in Canva or Photoshop are an advantage.
• Familiarity with AI tools (ChatGPT, Jasper, AdCreative.ai) is a plus.
  Job Type: Full-time
  Expected Start Date: 11/08/202

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), WhatsApp campaigns, LinkedIn, and IVR advertising.
• Manage full setup and performance of WhatsApp lead generation and IVR call-based campaigns.
• Monitor campaign performance, testing creatives, targeting, placements, and channels to maximize ROI.
• Collaborate with design and content teams to create compelling, platform-optimized ad creatives.
• Track and report on ad spend, KPIs, and performance metrics using dashboards and analytics tools.
• Conduct A/B testing and optimize landing pages to improve conversion rates.
• Perform market research and competitor analysis to stay ahead of trends.
• Coordinate with sales and CRM teams (Bitrix, HubSpot, or similar) to ensure lead quality and campaign alignment.
• Maintain and enhance marketing funnel tracking and attribution models for better insights.