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Performance Marketer at Game District

, Punjab, Pakistan -

Full Time

Start Date

Immediate

Expiry Date

22 May, 26

Salary

0.0

Posted On

21 Feb, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

User Acquisition Campaigns, Campaign Performance Monitoring, Budget Optimization, Bids Optimization, Targeting Optimization, Creative Optimization, CPI Tracking, ROAS Tracking, CTR Analysis, CVR Analysis, Retention Analysis, ARPU Analysis, LTV Analysis, A/B Testing, Data Analysis, Google Ads

Industry

Mobile Gaming Apps

Description

Key Responsibilities: Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV Conduct A/B testing on ad creatives, formats, audiences, and landing experiences Support creative ideation by sharing insights on winning creatives and market trends Coordinate with designers and video editors to request, review, and iterate ad assets Research competitors’ ads, strategies, and positioning across different markets Analyze performance by country, platform, device, and audience segments Assist in scaling successful campaigns while maintaining performance benchmarks Identify performance issues and propose data-driven solutions Maintain accurate campaign documentation and performance dashboards Prepare weekly and monthly reports with insights and recommendations Stay updated on platform updates, industry trends, and mobile gaming benchmarks Required Skills & Qualifications: Fresh graduate or up to 2 years of experience in performance or digital marketing Bachelor’s degree in Marketing, Business, or a related field (BBA preferred) Strong analytical, numerical, and problem-solving skills Basic understanding of mobile app performance marketing KPIs and funnels Interest in mobile games and understanding of different game genres Working knowledge or hands-on exposure to Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Google Analytics/Firebase, and Appsflyer or Adjust Good communication, documentation, and reporting skills

Responsibilities

The role involves assisting in the planning, launching, and management of user acquisition campaigns across paid channels for mobile games, while continuously monitoring performance and optimizing budgets, bids, and creatives. Key tasks include tracking metrics like CPI and ROAS, conducting A/B testing, and supporting creative ideation based on market insights.