Performance Marketer at Lytegen

Panchkula, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

20 Jul, 26

Salary

0.0

Posted On

21 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Meta Ads, Google Ads, Landing Pages, Campaign Optimization, Lead Generation, Retargeting, Google Analytics 4, Google Tag Manager, Conversion Tracking, Looker Studio, YouTube Ads, LinkedIn Ads, Quora Ads, Reddit Ads, Attribution Modelling, Performance Max

Industry

Professional Services

Description

Job Title: Performance Marketer Location: Mohali (On-Site) Type: Full Time Work Schedule-Monday to Friday (7:30 PM-4:30 AM) Experience-4 to 6yrs About the Role- We are hiring a Performance Marketer with an intermediate understanding of Meta Ads, Google Ads, and landing pages. This role is focused on daily execution, monitoring, and improvement of paid campaigns and the landing pages that convert that traffic into leads. You are not expected to be an advanced strategist. You must be comfortable working inside ad platforms, reading data, and making practical optimization decisions that improve CPL and lead quality over time. Key Responsibilities- Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit Generate high-quality leads (form fills and phone calls) across 6 states Optimize for appointments and sales-qualified leads Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing) Master GA4: funnel exploration, path analysis, attribution modelling, predictive metrics Implement UTM parameter taxonomy for granular campaign tracking Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions Build Looker Studio dashboards tracking performance and conversion metrics Platform Expertise: 4-6 years managing B2C campaigns Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads Experience with Quora Ads and Reddit Ads Advanced retargeting strategy (RLSA, Custom Audiences, Lookalike Audiences) Technical Skills: Expert in GA4, Google Tag Manager, conversion tracking Meta Pixel, Enhanced Conversions implementation UTM parameters and cross-domain tracking

Responsibilities

The Performance Marketer will build, scale, and optimize paid campaigns across multiple platforms to generate high-quality leads and appointments. They are responsible for monitoring campaign performance, managing landing pages, and implementing advanced tracking and retargeting strategies.