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Performance Marketer at SkySun

Zirakpur, Punjab, India -

Full Time

Start Date

Immediate

Expiry Date

14 Aug, 26

Salary

0.0

Posted On

16 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Meta Ads, GA4, Google Tag Manager, Lead Generation, Conversion Tracking, Performance Max, YouTube Ads, LinkedIn Ads, Quora Ads, Reddit Ads, CAPI, UTM Taxonomy, Attribution Modeling, B2C Marketing, Retargeting

Industry

Professional Services

Description

Experience: 3-6 years in B2C Performance Marketing Location: Mohali Work Schedule-Monday to Friday (7:30 PM-4:30 AM) Focus: Lead generation for residential solar (B2C) Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms. Responsibilities Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit Generate high-quality leads across 6 states Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing) Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics Implement UTM parameter taxonomy for granular campaign tracking Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions Key Performance Indicators Lead Generation: Cost Per Lead (CPL) Cost Per Acquisition (CAC) Customer Lifetime Value (LTV) Conversion Metrics: Form Submission Rate Landing Page Conversion Rate Click-to-Conversion Rate Campaign Performance: Return on Ad Spend (ROAS) Click-Through Rate (CTR) Cost Per Click (CPC) Attribution & Revenue: Revenue Per Lead Return on Investment (ROI) Data-Driven Attribution Value Platform Expertise: 4-6 years managing B2C campaigns Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads Technical Skills: Expert in GA4, Google Tag Manager, conversion tracking Meta Pixel, Enhanced Conversions implementation UTM parameters and cross-domain tracking

Responsibilities

Drive qualified B2C lead generation for residential solar in the USA market across various digital platforms. Manage the entire funnel from click to consultation, optimizing campaigns using AI tools and advanced tracking.