PERFORMANCE MARKETING ANALYST

About US
We’re an award-winning, rapidly growing, fully integrated marketing and advertising agency based in Connecticut. Our mission is to build strong brands and drive demand for clients’ products and services, leveraging bold creativity to break through the clutter and deliver measurable results. This full-funnel approach leads to measurable results and above average retention of clients and team members.
While our work spans all industries, we have particular strength in categories that matter in today’s environment, including Financial Services, Health, Consumer, and B2B. Building on our 75-year history of innovation, strategic smarts, and creativity, we embrace AI, advanced analytics, and high-touch, collaborative service models to create exceptional value for clients. We are a member of AMIN, a global network of independent agencies, and work globally, nationally, and regionally with clients on multiple continents.
We are “All goat, no sheep”, which means we boldly lead our clients into new territory. Our culture is based on ten core values: Integrity. Curiosity. Creativity. Connected. Balanced. Unique. Genuine. Accountability. Empathetic. Tenacious.
Come grow with us. Learn more at www.cronin-co.com.
About You
You’re a problem solver who thrives on using data to drive impactful marketing decisions and is eager to learn and grow. Whether through education, project-based experience, or hands-on learning, you bring curiosity, integrity, and a passion for continuous improvement. As a lifetime learner, you stay on the cutting edge of analytics to uncover actionable insights and deliver meaningful results.
Position Overview
We are seeking a proactive and detail-oriented Performance Marketing Analyst to join our Media & Analytics team. This role is integral to analyzing campaign data across traditional and digital media, assessing website performance, and providing actionable insights to drive business growth. As a fully embedded team member, you will manage datasets, develop measurement plans, and deliver high-quality insight reports to optimize media and marketing strategies.
Essential Functions

Data Analysis and Reporting:

• Gather, analyze, interpret, and present online and offline performance data and KPIs to identify trends, root causes, and actionable insights, including data modeling.
• Monitor and flag anomalies in sales funnel metrics and KPIs for further investigation.
• Dataset Management:
• Collaborate with the team to develop, manage, and maintain datasets.
• Ensure data accuracy and speed of reporting by integrating multiple data sources.
• Media and Campaign Collaboration:
• Partner with media, strategy, digital, creative, and account teams to define and execute measurement plans.
• Assist in determining campaign structures and tracking dimensions for granular analysis.

Tagging and QA:

• Develop and implement tagging strategies in collaboration with media and analytics developers, using tools like Google Tag Manager.
• Validate, test, and debug tracking implementations to ensure accurate data capture.

Dashboard Development:

• Design and maintain reporting templates (MS PowerPoint and Google Slides) and client-facing dashboards using tools such as Tableau, Looker Studio, or Power BI.

Optimization and Strategy:

• Use data-powered insights to craft optimizations and testing plans for the cross-functional teams to improve user journey success.
• Support A/B and multivariate testing strategies.
• Identify opportunities for improvement in analytics and reporting processes, recommending enhancements to leadership.

Industry Expertise:

• Stay informed on performance media metrics, digital analytics best practices, and emerging trends in marketing and technology.

Supervisory Responsibilities
N/a
Reporting relationships
Performance Analytics Manager

Qualifications

• BS/BA or equivalent experience in Data Analytics, Marketing, Advertising, or a related field.
• 1–2 years of experience in performance media, digital analytics, or data analytics.
• Knowledge of performance media metrics and measurement across traditional and digital channels.
• Familiarity with business intelligence tools such as Tableau, Looker Studio, or Power BI.
• Experience with SQL and Google Cloud Platform (BigQuery, Cloud Storage).
• Working knowledge of media platforms, including Google Ads, Facebook Ads Manager, and programmatic platforms.
• Knowledge of A/B and multivariate testing methodologies and tools.
• Strong communication, presentation, and problem-solving skills.

Please refer the Job description for details