POSITION OVERVIEW

Hanson Dodge is seeking a Performance Marketing Associate to join our growing team. This role is ideal for an early-career professional with hands-on experience in digital campaign management and a strong interest in building expertise across platforms such as Google Ads, Meta Ads Manager, Impact, MailChimp and programmatic media. The Performance Marketing Associate will play an integral role in supporting campaign execution, optimization, and reporting, ensuring our clients achieve measurable results.

QUALIFICATIONS

• 1–2 years of professional experience in digital marketing, preferably within an agency or client-side marketing environment.
• Familiarity with at least one digital platform (Google Ads, Meta Ads Manager, MailChimp, or Impact).
• Strong analytical skills with the ability to interpret data and identify actionable insights.
• Proficiency in Microsoft Office or Google Workspace (e.g., Sheets, Slides, Docs).
• Excellent organizational, time management, and communication skills.

PREFERRED QUALIFICATIONS

• Experience across multiple platforms (e.g., Google Ads and email marketing).
• Exposure to affiliate or influencer campaign management.
• Basic skills in copywriting or creative asset development.
• Demonstrated ability to work collaboratively within a team-oriented environment.

The Performance Marketing Associate will:

• Assist in the development, launch, and optimization of digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other digital and programmatic platforms.
• Support email marketing efforts in MailChimp, including campaign setup, audience segmentation, and performance analysis.
• Contribute to affiliate and influencer marketing initiatives through platforms such as Impact.
• Monitor campaign performance metrics, prepare reporting, and provide insights to internal teams.
• Collaborate with creative, media, and strategy colleagues to ensure campaigns are aligned with client objectives and brand guidelines.
• Stay informed on industry trends, new tools, and best practices in digital marketing.