Performance Marketing Director at Bill Alexander Ford Lincoln

Yeso, New Mexico, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Paid Search, Paid Social, Display Advertising, Affiliate Marketing, Programmatic Advertising, Budget Management, ROI Optimization, Conversion Rate Optimization, Marketing Analytics, Attribution Modeling, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, HubSpot

Industry

Motor Vehicle Manufacturing

Description

We are seeking a strategic and results-driven Performance Marketing Director to lead and scale our digital marketing performance initiatives in a fully remote environment. In this role, you will be responsible for planning, executing, and optimizing data-driven marketing campaigns that drive measurable growth, customer acquisition, and revenue performance. The ideal candidate is a highly analytical marketing leader with deep experience in paid media, conversion optimization, marketing analytics, and campaign performance management. This position requires a strong understanding of modern digital marketing channels and the ability to manage high-impact campaigns while leading cross-functional collaboration with marketing, analytics, and product teams. Key Responsibilities * Develop and execute comprehensive **performance marketing strategies** across multiple digital channels including paid search, paid social, display, affiliate, and programmatic advertising * Manage and optimize **large-scale paid media budgets** to maximize ROI and customer acquisition * Lead campaign planning, implementation, testing, and performance optimization * Analyze campaign performance using data analytics tools and provide actionable insights for continuous improvement * Oversee **conversion rate optimization (CRO)** initiatives across landing pages and marketing funnels * Collaborate with product, design, and analytics teams to improve customer acquisition strategies and user journey performance * Monitor key marketing metrics including CAC, ROAS, LTV, CTR, and conversion rates * Implement advanced tracking, attribution modeling, and reporting frameworks * Manage relationships with marketing platforms, technology vendors, and external agencies * Prepare performance reports and present strategic insights to senior leadership Required Qualifications * Bachelors degree in Marketing, Business, Data Analytics, or a related field * **5+ years of experience in performance marketing or growth marketing leadership roles** * Proven experience managing **paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major platforms** * Strong knowledge of **marketing analytics, attribution modeling, and campaign optimization techniques** * Experience with marketing tools such as Google Analytics, HubSpot, Salesforce, or similar platforms * Advanced analytical skills with the ability to interpret complex data and drive strategic decisions * Strong leadership and project management skills * Excellent written and verbal communication skills for remote collaboration * **Must possess valid U.S. work authorization (U.S. citizen, permanent resident, or valid work permit)** Preferred Qualifications * Experience scaling **high-growth digital marketing programs** * Familiarity with **A/B testing, marketing automation, and funnel optimization** * Experience working in **remote or distributed marketing teams** * Knowledge of **AI-driven marketing tools and predictive analytics** What We Offer * Fully remote work environment within the United States * Flexible work schedule * Opportunity to lead high-impact digital growth initiatives * Collaborative and innovation-focused culture * Professional development and career advancement opportunities.

Responsibilities

The Director will be responsible for developing and executing comprehensive performance marketing strategies across various digital channels, including managing and optimizing large-scale paid media budgets to maximize ROI and customer acquisition. Key duties also involve analyzing campaign performance, overseeing conversion rate optimization, and collaborating with cross-functional teams to enhance user journey performance.