Performance Marketing Director (Meta + YouTube Funnels) at Jaspr

Bee Cave, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Dec, 25

Salary

0.0

Posted On

18 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Meta Advertising, YouTube Advertising, Ad Funnels, Customer Journey, Creative Testing, Remarketing Strategy, Data Analysis, Content Collaboration, CAC Management, ROAS Management, MER Management, ARR Growth, DTC Wellness, Consumer Hardware, Subscription Models

Industry

Description

We do job posts a little differently. You’ll get a sense of who I am, how we work and what matters to us. Watch this first. Hi, I’m Mike — founder of Jaspr. We build high-end, design-forward air scrubbing systems that clean the air in homes and businesses across North America. This is a local, in-person role in Austin. You’ll work from Jaspr House alongside a small, creative, fast-moving team. The Role As our Performance Marketing Director, you will: Architect, run, and scale our Meta + YouTube ad funnels — from cold awareness through to remarketing and post-purchase retention. Translate our brand angles (sleep, mold, allergies, wellness) into ad campaigns that perform. Deploy significant ad spend profitably, with a relentless focus on CAC, ROAS, MER, and filter ARR growth. Collaborate with our content team to test creative hooks, storytelling formats, and new ad angles. Own remarketing strategy across FB + YouTube (awareness → consideration → conversion). Build reporting that is clear, actionable, and tied to true business outcomes. What You’ll Have Day One A massive library of content ready to test (video, UGC, storytelling). A content team who can produce more on demand. A product that’s already scaling organically, with proven demand and strong customer reviews. A clear mission: turn creative and content into profitable growth and recurring ARR. What We Expect From You You’ve managed 7-figure+ Meta + YouTube ad spend in the last 12–18 months. You think in funnels, not just ads — customer awareness, consideration, conversion, retention. You know how to scale cold traffic and convert warm traffic with the right creative mix. You’re as comfortable pulling levers in Ads Manager as you are thinking strategically about the customer journey. You move fast, test relentlessly, and make clear calls on what to kill or scale. Bonus: experience in DTC wellness, consumer hardware, or subscription/ARR models. Benefits at Jaspr Competitive Salary + Performance Bonus: This is a role for an exceptional person and we are happy to pay generously Health Insurance Paid travel: Occasional team trips (past: Mexico, Tahoe, Miami, NYC, Europe) 15 Days Paid Time Off (vacation + sick days) Wellness Perks: saunas, cold plunges, and recovery tools at Jaspr House On-Site Dental Cleaning (covered at the office) Free Jaspr Air Purifiers + Filters for your home Professional Development Support (budget for courses, conferences, or coaching) Family-Friendly Culture (supportive of parents and family life) Mission-Driven, small team: Beautiful in-person HQ with lake views, a 20-person sauna, cold plunge, and wellness vibes Networking: Exposure to incredible customers, founders, wellness leaders, and local businesses

Responsibilities

As the Performance Marketing Director, you will architect and scale Meta and YouTube ad funnels, focusing on customer awareness, consideration, conversion, and retention. You will collaborate with the content team to create effective ad campaigns and build actionable reporting tied to business outcomes.