ABOUT THIS MARKETING ROLE

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led Performance Marketing creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and DDA). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Performance Marketing Engagement Lead role is integral to successfully delivering the Digital Marketing Vision.
The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and is focused on activating 4 key areas. One of these focus areas is Performance Marketing.
The candidate in this role will report to the Senior Director, Performance Marketing and assist with the coordination of performance marketing strategy and execution, contributing to the adoption of tools and practices that meet brand goals and support efficient, high-quality business outcomes. The candidate will work closely with functional partners in analytics, operations, and other areas to help execute the team’s shared vision, roadmap, and implementation plan.

KEY JOB RESPONSIBILITIES

• Establish, evaluate, and iterate workflows for performance marketing activities while collaborating with and seeking input from brand marketing to surface opportunities to improve marketing effectiveness and efficiency
• Actively support Performance Marketing activation activities with brand teams, including utilization of measurement tools, identification of business needs for performance insights, upskilling marketers on tools like MMM and Leading Indicator Dashboard, and contributing to change management efforts to promote engagement and adoption of performance marketing practices
• Provide hands-on support and coaching to marketers across brand teams, helping them navigate Performance Marketing tools and ensuring consistent application of best practices.
• Collaborate with cross-functional teams to implement scalable workflows and practices for performance marketing execution and reporting, ensuring alignment with brand strategies and overall Marketing goals[Performance Marketing, ensuring alignment with brand strategies and overall 1Marketing goals.
• Develop and maintain documentation and training materials (playbooks, onboarding materials etc) to support marketers in their day-to-day performance marketing activities, ensuring that all team members have access to up-to-date resources and guidelines
• Stay current with industry trends and emerging technologies, applying this knowledge to enhance the effectiveness of Performance Marketing.
• Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes.
• Lead and/or participate in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise.
• Work autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities.