REQUIREMENTS:

• Preferably with at least 2 years of experience in e-commerce marketing in FMCG or beauty & health field
• Strong knowledge of digital and ecommerce environment especially in Shopify
• Strong proficiency in using social media platforms and tools (e.g., Facebook Live, Instagram Live, YouTube Live) and e-commerce platforms such as Shopify
• Excellent copy writing skill
• Ability to work independently and as part of a team

ABOUT THE ROLE

This is an exciting opportunity to join our dynamic marketing team as a Performance Marketing Executive with a focus on e-commerce and UI/UX. In this full-time role, you will be responsible for driving the company’s digital marketing initiatives and optimising the user experience across our e-commerce platforms. You will play a key role in achieving our ambitious growth targets.

WHAT YOU’LL BE DOING

• Digital Campaign Management: Develop, execute, and manage high-performing digital campaigns on platforms such as Google Ads, Facebook, and Instagram.Plan, manage, and optimize ad budgets to achieve the best ROI and ROAS.Source and create User-Generated Content (UGC) videos, edit video assets, and run engaging ad campaigns tailored for e-commerce audiences.
• Email Marketing (EDM): Take ownership of email marketing campaigns, including strategy, content creation, and performance analysis.Segment email lists and craft compelling EDM campaigns that drive engagement and conversions.
• Content and Copywriting: Write and optimize copy for landing pages, ads, and email campaigns to align with UI/UX principles and conversion goals.Collaborate with designers to ensure visuals complement the written content.
• E-Store Management: Plan and manage the day-to-day operations of the e-store using Shopify.Ensure the e-store is updated with new products, promotions, and campaigns.Analyze performance metrics and implement improvements for seamless user experiences and increased sales.
• Campaign Operations: Strategize and execute marketing operations, ensuring timelines and budgets are met.Able to use tools such as Creavo for campaign planning and optimization.
• Analytics & Reporting: Monitor campaign performance, provide detailed analytics, and recommend data-driven strategies for continuous improvement.Track key KPIs, conversion rates, and sales growth.
• Any other job duties as assigned by the Management