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Performance Marketing Expert: at Leapswitch Networks Pvt Ltd

Pune City, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

01 May, 26

Salary

0.0

Posted On

31 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, LinkedIn Ads, G2 Crowd, Reddit Ads, HubSpot CRM, Microsoft Clarity, GSC, Cloud Hosting, IaaS, SaaS, A/B Testing, Performance Max, Account-Based Marketing, Lead Flow Optimization, Keyword Strategies, Competitor Conquesting

Industry

IT Services and IT Consulting

Description

Key Responsibilities 1. Paid Search & Scaling (The Engine) Google Ads Mastery: Build, manage, and scale complex Search, Display, and Performance Max campaigns targeting global cloud buyers. Competitor Conquesting: Use advanced bidding and keyword strategies to win share-of-voice from major cloud competitors. Cloud-Specific Strategy: Tailor campaigns for specific cloud products (Unmanaged/Managed VPS, GPU Hosting, Enterprise Cloud). 2. Multi-Channel Cloud Growth LinkedIn Ads: Run laser-targeted ABM (Account-Based Marketing) campaigns reaching CTOs, DevOps Engineers, and IT Decision Makers. B2B Marketplace Growth: Optimize our presence and lead flow through G2 and Capterra paid placements. Forum & Community Ads: Manage niche advertising on technical communities (e.g., WebHostingTalk, LowEndBox, Reddit) to reach the core sysadmin and developer audience. 3. Analytics & Lead Flow Full-Funnel Tracking: Ensure 100% attribution accuracy using GSC, Google Analytics 4, and HubSpot CRM. Lead Quality Optimization: Work closely with the sales team to shift budget toward campaigns that generate high-LTV enterprise clients, not just ''cheap clicks.'' Heatmapping: Use Microsoft Clarity to optimize landing page experience and remove friction in the checkout/signup flow. The Requirements Platform Expertise: Google Ads (Certified), LinkedIn Campaign Manager, G2 Crowd, and Reddit/Forum Ads. Technical Stack: Proficiency in HubSpot CRM, Microsoft Clarity, and GSC. Niche Knowledge: Experience in Cloud Hosting, IaaS, or SaaS is mandatory. Optimization: Strong A/B testing methodology for both copy and landing pages.

Responsibilities

The Performance Marketing Expert will build, manage, and scale complex marketing campaigns targeting global cloud buyers across various platforms. They will also optimize lead flow and ensure accurate tracking of marketing performance.