Performance Marketing Lead

at  Centrica

JOIN US, BE PART OF MORE.

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We’re energisers. One team of 21,000 colleagues that’s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

YOU WILL HAVE EXPERIENCE OF:

• Managing large budgets
• Leading effective and efficient digital marketing campaigns, delivering against Commercial outcomes
• Using data and insights to adapt and optimise marketing campaigns to drive marketing effectiveness
• Managing multi-channel marketing campaigns with expertise across a spectrum of channels.
• Building and developing a high performing team with performance marketing at it’s heart

• Work with our agency and Head of Retail Marketing to define and own a clear and communicable performance marketing roadmap
• Lead performance marketing best practice, working closely with agency and platforms to deliver best in class performance marketing
• Manage the delivery of the performance marketing roadmap – ensuring alignment with Performance Marketing Managers and Marketing Leads
• Lead the improvement of paid media reporting and insight to better inform our business of current trading performance and opportunity
• Lead our Marketing Technology roadmap alongside the Head of Media to deliver efficient growth
• Be the figurehead and thought leader for performance marketing best practice – building close relationships to ensure performance marketing has a voice when decisions are made
• Ensure collaboration across BUs by bringing an integrated view of planning and best practice
• Lead the SEO team to maximise areas of efficiency and bring the learnings of both channels together