Performance Marketing Lead at Freedx

, , Spain -

Full Time

Start Date

Immediate

Expiry Date

01 Feb, 26

Salary

0.0

Posted On

03 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, AI-Driven Acquisition, Lifecycle Marketing, Analytics, Creative Strategy, Machine Learning, Campaign Optimization, Cohort Analysis, Data-Driven Experimentation, SEO, ASO, AEO, Retargeting, Automation, Conversion Rate Optimization, Predictive Insights

Industry

Financial Services

Description

About Freedx Freedx is a next-generation cryptocurrency exchange built by experts from crypto, finance, and technology. We’re reimagining digital asset trading with a focus on security, scalability, and AI-driven innovation. Our mission is to empower users with the freedom to manage their assets confidently through seamless, transparent, and high-performance trading experiences. The Role We’re seeking a Performance Marketing Lead with deep expertise in AI-powered acquisition, automation, and analytics. You’ll own end-to-end growth: from paid media and lifecycle marketing to attribution and forecasting, using advanced AI tools to drive activation, retention, and lifetime value. You’ll combine creative strategy with machine learning insights to shape global growth, optimize spend, and scale performance across all digital touchpoints. What You’ll Do 1. AI-Driven Acquisition & Optimization Lead global campaigns across social, search, and crypto-native channels (X, Telegram, Google Display, TradingView, Coinzilla). Use generative tools (Jasper, AdCreative, Midjourney, Runway) to test creative variations at scale. Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency. 2. Lifecycle & Retargeting Automation Build intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap. Automate personalized journeys triggered by user behavior or funnel stage. Continuously improve engagement and conversion using predictive insights. 3. Conversion Intelligence & Experimentation Run AI-powered multivariate testing and CRO using Optimizely or Mutiny. Leverage analytics and heatmaps to refine landing pages and user flows. Drive measurable uplifts through data-informed experimentation. 4. Growth AI, Attribution & Forecasting Manage clean data pipelines, event tagging, and multi-touch attribution. Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility. Use predictive LTV models and budget forecasts to guide decision-making. 5. Generative Discovery (SEO, ASO & AEO) Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines. Coordinate with content and PR teams to strengthen generative discoverability and backlinks. Your Stack Core Platforms: Meta, Google, TikTok, X, Reddit, Telegram Ads, Coinzilla AI & Automation: Jasper, ChatGPT, AdCreative, Midjourney, Runway, Mutiny, Optimizely CRM & Analytics: Braze, CleverTap, Segment, AppsFlyer, Looker, GA4 What You’ll Bring 6–10 years in performance/growth marketing, ideally in fintech, crypto, or Web3 Proven experience using AI-driven workflows for campaign optimization and forecasting Strong analytical capability across LTV modeling, attribution, and cohort analysis Familiarity with Telegram marketing and Web3-native ecosystems Agile, data-led approach with a bias for creative experimentation What We Offer Remote-first flexibility and autonomy Crypto or fiat payment options High-impact ownership in a fast-scaling exchange Direct collaboration with founders and senior leadership Competitive pay with performance-based incentives Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.

Responsibilities

The Performance Marketing Lead will own end-to-end growth, managing global campaigns across various digital channels and utilizing AI tools for optimization. This role involves building lifecycle frameworks, conducting multivariate testing, and developing real-time dashboards for performance tracking.