Key Responsibilities

• Drive B2C lead generation campaigns focused on generating qualified leads, appointments, and new customers.
• Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing.
• Manage and optimize Meta Ads (Facebook & Instagram) to improve lead quality and campaign performance.
• Develop, test, and optimize landing pages and conversion funnels to increase conversion rates.
• Create and manage targeted campaigns based on customer demographics, interests, location, and buying behavior.
• Conduct keyword research, audience research, competitor analysis, and campaign testing.
• Implement A/B testing for ad creatives, copy, audiences, landing pages, and offers.
• Set up and maintain accurate conversion tracking, including leads, appointments, calls, WhatsApp inquiries, and purchases.
• Track key performance metrics including CPL, CPA, CAC, ROAS, CTR, CPC, and conversion rates.
• Monitor lead quality and identify which campaigns, channels, and audiences generate the highest-value customers.
• Work closely with the sales/store teams to track leads from inquiry to appointment and final customer acquisition.
• Optimize advertising budgets to reduce acquisition costs while increasing qualified leads and conversions.
• Analyze campaign and funnel performance and recommend improvements based on data.
• Provide weekly performance reports showing:
• Total leads generated
• Qualified leads
• Appointments booked
• Customers acquired
• Conversion rates
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Continuously identify new opportunities to improve lead volume, lead quality, conversion rates, and marketing ROI.