Performance Marketing Lead at HEALTHENGINE LIMITED

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

05 Feb, 26

Salary

0.0

Posted On

07 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Google Ads, Meta Ads, Data Analysis, Campaign Optimization, Attribution, Collaboration, Creativity, SEO, CRO, Commercial Mindset, Experimentation, B2C Marketing, Analytics Tools, Customer Success, Product Management, UI/UX Design

Industry

Health;Wellness & Fitness

Description

Company Description This is your opportunity to join our team of forward-thinking, change-making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare. Our Mission Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all primary care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology - and growing. We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians. Job Description The Gig We’re looking for an advanced Performance Marketing Lead to take ownership of Healthengine’s paid acquisition channels — with a sharp focus on Google Ads performance and driving sustainable ROAS for our Marketplace. You’ll be the go-to expert in optimising paid campaigns, balancing efficiency with growth, and using data to inform every decision. Responsibilities: Own and optimise all Google Ads campaigns (Search, PMAX, Demand Gen, Display), ensuring ROAS targets of 150+ are maintained or exceeded. Manage Meta Ads campaigns, working to improve conversion efficiency and creative performance. Analyse and troubleshoot campaign performance daily/weekly, producing insights and actions that connect channel metrics to business outcomes (bookings, revenue, ROAS, CPA). Partner with design/content teams to brief and test creative and messaging variations that drive stronger click-through and conversion rates. Collaborate closely with RevOps and Product Marketing to align tracking, attribution, and reporting frameworks (GA4, Looker, etc.). Contribute to forecasting, budgeting, and performance reporting for ELT — translating channel data into commercial narratives. Stay on top of platform updates (AI bidding, attribution shifts, privacy changes) and apply learnings to maintain Healthengine’s competitive edge. Support SEO Programs by sharing campaign insights to improve CRO. Support our client SEM channel by actioning requested account changes & providing advice to our Customer Success Managers, & support client correspondence where required. Work closely with a cross-functional team of product managers, engineers and UI/UX designers to ensure alignment on initiatives, metrics, & support changes as required, including creating tickets for any acquisition channel requirements, while ensuring an outstanding experience for Healthengine users. About You You're the kind of person who takes accountability in a fast-paced, autonomous and flexible environment. Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care: about people, health and innovation. Experience you’ll bring: 5+ years of experience in digital performance marketing, ideally in high-volume B2C or marketplace environments Advanced Google Ads experience (Search, PMAX, Demand Gen) — you live in the tools Proven ability to exceed ROAS goals while scaling campaigns Competence with analytics and attribution tools (GA4, Looker, GTM, etc.) and using data to tell a story Strong working knowledge of Meta Ads Manager and experience integrating paid social into full-funnel strategies A commercial mindset — you understand the relationship between ROAS, CAC, and the P&L A test-and-learn approach, with structured experimentation experience A collaborative mindset — you thrive when working with product, creative, and commercial stakeholders Additional Information The perks behind the work Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas, make change and leave a lasting impact on your team and the industry. In addition to an array of growth opportunities, we also offer: A hybrid workplace that offers flexibility to balance work and life 2 extra leave days at the end of the year A vibrant social calendar of events, quarterly team-building activities and more Awesome discounts and salary packaging options through our benefit partner, Maxxia Access to learning resources to develop your personal and professional skills Workplace wellness program, including extra leave and access to EAP and other wellbeing resources Extra leave so you can recharge and focus on your wellbeing Support for you when it comes time to grow your family with paid parental leave We're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2025/26. Diversity and inclusion At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.

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Responsibilities

The Performance Marketing Lead will own and optimize all Google Ads campaigns while managing Meta Ads campaigns to improve conversion efficiency. They will analyze campaign performance and collaborate with cross-functional teams to ensure alignment on initiatives and metrics.