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Performance Marketing at Leap

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Meta Ads Manager, Facebook Ads, Data-driven optimization, Creative strategy, Google Analytics, Excel, Pivot Tables, VLOOKUP, Ad copywriting, Video scripting, A/B testing, Conversion funnels, Landing page optimization, SEO, AI tools, Performance marketing

Industry

Education Administration Programs

Description

About the Role We’re looking for a results-driven Performance Marketing Expert to join our growth team. If you have hands-on experience in managing Meta (Facebook) Ads and creative strategy, a strong understanding of data-driven optimization, and love collaborating with design teams to make ads perform better this role is for you. The Charter for this Role Will Include: Creating, managing, and optimising Meta Ads campaigns (App install, lead generation, conversions). Collaborating with creative and content teams to develop high-performing ad copies, video scripts, and visual concepts. Monitoring campaign performance, analysing metrics, and optimising to improve ROI and reduce CAC. Running A/B tests for creatives, hooks, and landing pages to identify what works. Using data analytics and reporting tools to track performance metrics, identify insights, and drive optimisation decisions. Staying updated with Meta algorithm changes, ad trends, and new creative formats. Ideal Persona Would: Hold a bachelor’s/master's degree in any field from a reputed university. Bring 2–3 years of hands-on experience managing Meta/Facebook Ads for B2C brands, ideally with budgets above 50 Lakhs/month. Be skilled in Meta Ads Manager, Google Analytics, and Excel (Pivot Tables, VLOOKUP, etc.). Have experience working with creative teams - writing scripts, defining hooks, and aligning messaging with campaign goals. Be data-driven with a strong sense of creative intuition and problem-solving. Leverage AI tools (like ChatGPT, Perplexity, or Midjourney) to improve ad ideas, research, and visual direction. Understand the basics of SEO, conversion funnels, and landing page optimization.

Responsibilities

The role involves creating, managing, and optimizing Meta Ads campaigns while collaborating with creative teams to develop high-performing ad content. You will also monitor campaign performance, analyze metrics, and conduct A/B testing to improve ROI and reduce customer acquisition costs.