Performance Marketing Manager at AfterShip

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Sep, 26

Salary

162500.0

Posted On

15 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Paid Media, Google Ads, LinkedIn Ads, Paid Social, Retargeting, A/B Testing, Marketing Attribution, Conversion Tracking, Budget Management, Demand Generation, UTM Hygiene, Pipeline Analysis

Industry

Software Development

Description

About Us AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants. AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint. AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases. Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide. Your Mission: You’ll own and scale paid media at AfterShip, serving as the technical expert behind the engine that drives top-of-funnel pipeline growth across our ICP accounts. From bidding strategy and audience targeting to creative testing and conversion analysis, you’ll lead performance across channels including Google Search, LinkedIn, paid social, retargeting, and emerging acquisition channels. You’ll inherit an existing paid media foundation with the opportunity to take it to the next level, improving unit economics, expanding the channel mix through thoughtful experimentation, and building a consistent pipeline engine for sales to convert. This role comes with significant autonomy, growing budgets, and direct support from the VP of Marketing, giving you the opportunity to shape the future of paid acquisition at AfterShip. You’ll report directly to the VP of Marketing and work closely with Marketing Ops, Vertical Marketing, Content, and Brand to execute high-performing, integrated demand generation campaigns. What You'll Do: Own always-on ICP campaigns across Google Search, LinkedIn, paid social, and retargeting, including audience targeting, creative testing, bidding strategy, and budget pacing. Drive paid amplification for product launches, events, content releases, and brand campaigns, ensuring campaigns reach the right audiences at the right time. Continuously optimize performance through hypothesis-driven A/B testing across creative, audiences, landing pages, and bidding strategies, while documenting insights and learnings that help improve overall marketing effectiveness. Take ownership of paid media pipeline performance, ensuring media spend translates into demos booked and pipeline generated. Partner closely with Marketing Ops to maintain accurate attribution, reporting, and UTM hygiene. Recommend and manage monthly budget allocation across channels based on performance data, pipeline impact, and growth opportunities. Who We're Looking For: Deep expertise in B2B paid media, ideally in SaaS, with 5+ years of experience owning paid channel performance end-to-end. Strong hands-on experience with Google and LinkedIn Ads. Experience with paid social, retargeting, and app store advertising is a plus. Comfortable operating campaigns directly within ad platforms, not just managing external agencies. A pipeline-first marketer who measures success through MQLs, demos held, pipeline generated, and revenue impact. A disciplined experimenter who can develop hypotheses, run structured tests, interpret results confidently, and scale what works. Strong understanding of marketing attribution, conversion tracking, UTMs, and campaign measurement fundamentals. Direct, thoughtful, and intellectually rigorous. You welcome feedback, communicate clearly, and challenge assumptions constructively when needed. A strong collaborator who builds trust across functions and time zones, communicates proactively in async environments, and works effectively in distributed teams. At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply. Why You Should Join Us: Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration. Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals. Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow. Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company. Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role. Perks: Competitive compensation Remote-first work setup Healthcare coverage offered from day 1 Retirement plans including company match Unlimited PTO Annual learning & wellness benefit Monthly book perk Career progression & professional development Salary range for this role: USD$102,000 - USD$162,500 We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.

Responsibilities

Own and scale paid media channels to drive top-of-funnel pipeline growth across ICP accounts. Optimize performance through hypothesis-driven testing and manage budget allocation across Google, LinkedIn, and paid social.