THE OPPORTUNITY

We are looking for a passionate experienced Performance Marketing Manager (all genders) to oversee and optimize our digital marketing campaigns. You will play a key role in driving growth and performance through data-driven strategies, with a focus on acquisition and conversion (B2B lead gen). The ideal candidate has expertise in paid search, social media advertising, and display marketing, alongside strong analytical skills and a results-driven mindset.

• Campaign Management:
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• Develop, execute, and optimize performance marketing campaigns across paid search, social media, display channels in several markets.

• Lead A/B testing and experiment with different ad creatives, messaging, and targeting strategies to maximize ROI.
• Analytics and Reporting:
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• Analyze and interpret campaign data (CPL, CPC, CAC, CTR) to identify trends, insights, and opportunities for growth.

• Report on campaign performance to senior management and provide actionable recommendations for optimization.
• Budget Management:
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• Manage and optimize advertising budgets across multiple channels to ensure cost-effective performance.

• Track spend and allocate budget to the highest-performing campaigns based on KPIs.
• Optimization:
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• Continuously monitor and optimize campaigns to improve performance and meet key business objectives.

• Collaborate with cross-functional teams to ensure seamless execution of campaigns.
• Strategy Development:
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• Work closely with the marketing team to develop strategies that align with broader business goals.

• Stay updated on industry trends and best practices to maintain a competitive edge.
• Collaboration:
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• Partner with creative and content teams to develop compelling ad creatives that resonate with target audiences.

• Collaborate with the analytics team to ensure accurate tracking and measurement of campaign performance.