Performance Marketing Manager at AppsForBharat

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

16 Oct, 26

Salary

0.0

Posted On

18 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, User Acquisition, Meta Ads, Google Ads (UAC), A/B Testing, Funnel Optimization, Data Analysis, Budget Management, ROAS Optimization, CAC Control, CPI Optimization, Conversion Rate Optimization, Excel, Dashboarding, Consumer Behavior Analysis, Media Buying

Industry

technology;Information and Internet

Description

Job Title: Performance Marketing - Senior Manager Function: Growth / Performance Location: Bengaluru Role Type: Full-time About AppsForBharat AppsForBharat is building AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV, Elevation, Fundamentum, and others, we are one of India’s fastest-growing Series C consumer-tech companies. Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, and a deeply engaged devotional community. Role Overview We are looking for performance-driven growth professionals to own and scale our user acquisition engine. You will drive key business metrics like Revenue, CAC, ROAS, and Contribution Margins, working at the intersection of data, creatives, and consumer behavior. This is not just a media buying role, it requires strong business understanding, creative intuition, and experience scaling high-intent consumer funnels. What You’ll Do * Plan, launch, and scale app marketing campaigns across Meta & Google (UAC) * Own end-to-end campaign performance — budgets, bidding, optimization * Drive improvements in CPI, CAC, ROAS, and revenue growth * Optimize full funnel (CTR → CVR → CPI → ROAS) * Run continuous A/B testing across creatives, audiences, and funnels * Collaborate with product, content, and category teams to improve conversion * Align campaigns with consumer behavior, events, and seasonal trends What We’re Looking For * 5–7+ years of experience in performance marketing / growth (D2C / B2C / app-first) * Strong hands-on experience with Meta Ads & Google Ads (UAC) * Proven track record of scaling high-budget campaigns with strong CAC/ROAS control * Experience in conversion-focused funnels (purchase / transaction-led) * Strong understanding of performance metrics, attribution, and funnels * Analytical mindset with experience in Excel / dashboards Strong Preference * Exposure to revenue-driven campaigns (not just lead gen) * Experience scaling during high-traffic events / seasonal spikes Why Join Us * Own high-impact growth levers end-to-end * Work on a high-scale consumer product used by millions * Solve real business problems, not just campaign execution

Responsibilities

Own and scale the user acquisition engine by planning and optimizing app marketing campaigns across Meta and Google. Drive key business metrics including Revenue, CAC, and ROAS through continuous A/B testing and full-funnel optimization.