Performance Marketing Manager at AppsForBharat

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

13 Apr, 26

Salary

0.0

Posted On

13 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Campaign Strategy, Paid Media, Analytical Mindset, Cross-Functional Leadership, Experimentation, Data Insights, Revenue Growth, Business Ownership, Creatives, User Journey Optimization, Market Expansion, Consumer Needs Alignment, Efficiency Metrics, P&L Thinking, High-Growth Environment

Industry

technology;Information and Internet

Description

Key Responsibilities Campaign Strategy & Growth Own and scale paid campaigns across Meta (FB/IG), Google Ads, and emerging digital channels. Develop full-funnel growth strategies to drive awareness, acquisition, and conversion for puja services. Build scalable frameworks for campaign execution and expansion into new markets. Business Ownership Take ownership for the new puja vertical with focus on revenue growth, CM1, CM2, and sustainable CACs. Drive vertical-level growth strategy—identify high-potential categories, align puja offerings with consumer needs, and unlock new opportunities. Conduct deep-dive analyses to link marketing performance with business impact. Optimization & Experimentation Lead systematic experimentation on creatives, audiences, placements, landing pages, and offers. Push for constant improvement in efficiency metrics (CPA, ROAS) while also scaling volume. Leverage data insights to identify high-ROI opportunities and sunset underperforming initiatives. Cross-functional Leadership Work closely with category teams to plan campaigns around puja calendars, festivals, and auspicious occasions. Collaborate with content & creative teams to build narratives that drive conversion and trust. Partner with product & CRM to optimize the user journey, retention flows, and monetization. Ensure alignment across all stakeholders to hit growth targets for the vertical. Requirements 3-5 years of experience in performance marketing with proven success in scaling campaigns to high budgets. Strong understanding of paid media platforms (Meta, Google, UAC, DV360, etc.) and campaign attribution. Experience in owning business outcomes (revenue, margins) beyond campaign metrics. Strong analytical mindset—comfortable with Excel/Sheets and dashboard tools. Demonstrated ability to work cross-functionally and influence stakeholders across functions. Entrepreneurial attitude: ownership-driven, problem-solving, and outcome-oriented. Preferred Skills Experience in scaling a new vertical/business line from scratch. Comfort with P&L thinking and exposure to marketplace or service-oriented businesses. Familiarity with tools like AppsFlyer, Google Analytics 4, Looker Studio, Metabase. Ability to thrive in a fast-paced, high-growth environment.

Responsibilities

The Performance Marketing Manager will own and scale paid campaigns across various digital channels while developing full-funnel growth strategies for puja services. They will also take ownership of the new puja vertical, focusing on revenue growth and conducting analyses to link marketing performance with business impact.