In this diverse job

• You develop and manage campaigns to acquire new customers for the digital news offerings of our daily newspapers.
• You coordinate our paid campaigns and align them across media platforms including social media, SEA, programmatic, affiliate, TV, print, radio and out-of-home.
• Do you design branding and traffic campaigns for the news sites of our daily newspapers?
• You analyze and optimize campaigns based on relevant KPIs and A/B tests, and derive concrete recommendations for action from this.
• You are responsible for campaign budgets and optimize the media mix across all channels.
• Together with our data and product teams, you will further develop tracking, KPIs, tools and systems.

You will reach your goal here if

• You bring sound practical experience in performance marketing, ideally in the e-commerce or subscription environment.
• You have practical experience in campaign setup and management with Google Ads and Meta Ads Manager.
• You think analytically, have a high affinity for numbers, and can derive concrete recommendations for action from data.
• You have experience with different paid channels and ideally have already planned or managed cross-media campaigns.
• You are passionate about data-driven marketing and ideally have knowledge of automation or audience marketing.
• You work proactively, independently and in a solution-oriented manner, and enjoy collaborating with different internal teams as well as external agencies.

workplace

Neumattstrasse 1, 5000 Aarau

Why is there an (a) in our job title? Because we welcome applications from all people who are keen to contribute their diverse talents to our company. That's all that matters – not age or gender, origin, religion or sexual orientation.