REQUIREMENTS

Proven experience in paid media strategy for inbound campaigns.

• Strong understanding of digital advertising channels (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, etc.).
• Ability to create clear creative briefs and scripts for designers and video editors.
• Excellent project management and coordination skills.
• Strong client communication and presentation skills.
• Data-driven mindset with the ability to analyze results and adjust strategies.

• Experience working with cross-functional teams (designers, editors, media buyers, copywriters).

ABOUT THE ROLE

We are looking for a highly skilled Performance Marketing Manager to take ownership of inbound paid advertising strategy for our clients.
This role blends strategic planning, creative direction, and campaign execution oversight — from the first client meeting to final performance reviews.
You will design inbound ad strategies, select the right channels for each Ideal Customer Profile (ICP), brief creative and media buying teams, oversee campaign setup, and ensure that deliverables are on time and results meet expectations.

5. PERFORMANCE TRACKING & ACCOUNTABILITY

Monitor campaign performance metrics and ensure results meet or exceed KPIs.

• Hold the media buyer and creative team accountable for performance and delivery.

• Recommend optimizations and strategy shifts based on results.