Performance Marketing Manager at Everlab

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

12 Aug, 26

Salary

0.0

Posted On

14 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Meta Ads Manager, Google Ads, TikTok Ads, Budget Allocation, A/B Testing, Attribution Modeling, CAC Analysis, ROAS Optimization, Audience Strategy, Data Analysis, AI Tool Integration, HubSpot, Looker, Google Sheets, Experiment Design

Industry

Health and Human Services

Description

About the role: As a Performance Marketing Manager, you'll be the operator behind Everlab's paid acquisition engine, running around $2M per month across Meta, Google, and TikTok. This is not a coordinator role. You'll own campaign structure, budget decisions, experiment design, and attribution quality. You'll work alongside a Creative Strategist for asset supply, and report directly to the Head of Growth with full visibility into business-level outcomes including deposits, CAC, and revenue. This role sits inside our Growth function, reporting into the Growth team. We move quickly, operate with high ownership, and expect every person to think in outcomes, not activities. We are an AI-first team. Every person in Growth is expected to use AI tools to work faster, experiment more, and produce higher quality output. This is a full-time, hybrid role based in Sydney with 1 to 2 days per week in our Surry Hills office. Responsibilities and scope: Day-to-day campaign management: Manage Meta, Google (Search, PMax, Display), and TikTok campaigns including structure, budgets, bids, and pacing. Budget allocation: Make budget allocation and reallocation decisions across channels, campaigns, and funnel stages with a clear rationale for every major shift. Experiment roadmap: Run structured A/B and incrementality tests across audiences, creative variables, landing pages, and bidding strategies. Attribution governance: Work with martech to maintain clean UTM structure, flag HubSpot attribution anomalies, and ensure CAC reporting reflects reality, not platform-reported vanity figures. Performance reporting: Run weekly CAC by channel (platform vs blended vs incrementality-adjusted), ROAS, CPL, and deposit volume reporting. Audience strategy: Build prospecting layers, retargeting architecture, lookalike expansion, and exclusion hygiene. Agency and vendor relationships: Brief, QA, and performance-manage agency partners where applicable. Cross-squad collaboration: Work with the Creative Strategist to feed asset learnings back into production briefs and ensure a live testing pipeline. AI-powered monitoring: Use AI-assisted analysis tools to monitor campaign performance across Meta, Google, and TikTok in near real-time, surfacing anomalies in spend efficiency, CPL movements, and creative fatigue signals before they show up in weekly reports. What we are looking for: Experience: 4 to 7 years in a performance marketing role managing significant B2C budgets ($500K plus per month minimum, $1M plus preferred). Deep Meta platform expertise: Campaign structure, CBO vs ABO, broad vs interest layering, Advantage+ experience. Google Ads fluency: Search, PMax, and Display with hands-on bidding strategy experience. TikTok Ads experience: Either hands-on or strong willingness to own it from scratch. Strong analytical foundation: Comfortable in Google Sheets or Looker, building your own CAC views from raw data. Account ownership: You know your account cold. You can open Meta Ads Manager and tell us what's working, what's bleeding, and what you're testing next in under 5 minutes. Layered thinking on CAC: You think about CAC in layers (platform-reported, blended, and incrementality-adjusted) and you never present just the flattering number. Experimentation discipline: You have a structured experiment backlog and a clear methodology including hypotheses, holdout design, minimum detectable effect, and clean read-outs. Attribution literacy: You catch attribution breaks before they distort decisions. UTM hygiene, offline conversion mismatches, and cross-channel deduplication are all on your radar. You've dealt with iOS signal loss, MMM, or incrementality testing in a real context. (Nice to have) Health, wellness, or high-consideration B2C subscription category experience: You've worked in regulated or considered-purchase categories before. (Nice to have) HubSpot familiarity: As a CRM for offline conversion tracking and lead quality feedback loops. Working at Everlab: Do work that matters: We're building the future of preventive health. Use your skills to prevent disease, improve access to personalised care, and reduce pressure on the health system. Work-life flexibility: Hybrid working with 1 to 2 days in the office, plus flexibility to manage life beyond the 9 to 5 when it matters. Experience Everlab as a customer: Full access to the Everlab health program, provided after successfully passing probation. Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together. People you'll love working with: A welcoming, mission-driven team of smart, thoughtful people doing meaningful work.

Responsibilities

Manage and optimize paid acquisition campaigns across Meta, Google, and TikTok with a monthly budget of approximately $2M. Own the experiment roadmap, attribution governance, and performance reporting to drive business-level outcomes like deposits and revenue.