Performance Marketing Manager (f/x/m)

at  Anyline GmbH

YOUR MISSION

Are you a strategic thinker with a passion for performance marketing and a proven track record in managing global PPC campaigns? We are looking for a Performance Marketing Manager to join our team and take ownership of our paid acquisition channels. In this role, you will leverage your expertise in paid search platforms, bid management, and data-driven decision making to drive customer acquisition. If you have strong knowledge of paid search platforms, a performance-driven mindset, and the ability to connect with diverse stakeholders, we want to hear from you.

ABOUT US

Anyline is a global technology leader in mobile data capture and AI-driven solutions, recognized for transforming industries with innovative, real-time data technologies. With over 100 employees across Austria, Germany, the USA, and India, we have established a global footprint and earned prestigious awards for our cutting-edge work.
Our vision is to shape the future of mobile data capture and AI-powered insights. We empower businesses and individuals with technology that helps them make smarter decisions and unlock the full potential of their data. As we scale, we offer outstanding opportunities for forward-thinking talent to help us lead the way in technological innovation.
At Anyline, we cultivate an inclusive and dynamic work environment where diversity fuels our success. We are committed to providing equal opportunities for individuals from all backgrounds, including diverse ethnicities, gender identities, sexual orientations, religious beliefs, socio-economic statuses, educational backgrounds, ages, and abilities.
If you’re a visionary ready to make an impact on a global scale, we want you on our team. We actively encourage applicants with varied backgrounds to join Anyline, and help us shape the future of technology.

• Develop, execute, and optimize PPC strategies to meet business objectives across Google, Bing and LinkedIn covering mainly all EU and USA markets
• Conduct comprehensive keyword research and selection for global pay-per-click campaigns
• Identify areas of improvement including keyword development, bid management, ad copy optimization, ad extensions, targeting, landing page optimization, etc.
• Manage budget allocation and bidding strategies to ensure efficient spend and high ROI
• Drive channel forecasting and budgeting to meet growth targets
• Manage vendors/agencies to launch and optimize paid media campaigns
• Collaborate with the internal marketing teams to ensure brand-aligned messaging, improve lead quality, and drive user acquisition, conversion, and awareness
• Develop and manage an email marketing strategy to nurture leads effectively