Performance Marketing Manager at GB News

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Full Time

Start Date

Immediate

Expiry Date

03 Mar, 26

Salary

0.0

Posted On

03 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Paid Media Campaigns, Real-Time Optimisation, Analytical Skills, Collaboration, Communication Skills, Audience Research, Segmentation, Campaign Tracking, Reporting, Digital Marketing, Attribution Models, Detail-Oriented, Organisational Skills, Trend Spotting, Data Interpretation

Industry

Description

Role Summary: We’re looking for a Performance Marketing Manager to lead the strategy and real-time optimisation of our paid digital campaigns across multiple platforms. Working in a fast-paced, 24-hour news environment, you’ll play a key role in driving measurable growth, maximising ROI, and ensuring our campaigns respond dynamically to breaking news, audience behaviour, and cultural moments. You’ll partner closely with the wider marketing team, as well as content, creative and editorial to deliver high-impact campaigns that support acquisition, engagement, and retention across the GB Community. Key Responsibilities: •Plan, set up, and manage paid media campaigns across Apple, Google, Meta, YouTube, and other digital platforms. •Optimise campaigns in real-time, responding to breaking news, trending topics, and audience behavior to maximise engagement and conversions. •Collaborate closely with different teams to align campaigns with live editorial priorities, retention programs and promotional calendars. •Implement and maintain accurate tracking and reporting to measure campaign performance daily, ensuring rapid decision-making. •Conduct ongoing audience research and segmentation to improve targeting and campaign relevance. •Stay ahead of platform updates, trends, and best practices, working closely with platform partners to continually improve campaign performance. •Provide actionable insights and recommendations to scale campaigns and maximise ROI. Qualifications & Skills: •Proven experience managing paid digital campaigns. •Strong analytical skills and experience interpreting campaign data to drive optimisations. •Hands-on experience with campaign setup, tracking, optimisation, and reporting. •Excellent collaboration and communication skills to work effectively with editorial, creative and product teams. •Highly organised, detail-oriented, and able to prioritise multiple campaigns simultaneously. •Familiarity with digital marketing attribution models, tracking tools, and analytics platforms. •Qualification in marketing or similar field preferred. Ideal Candidate: You are a data-driven, results-oriented marketer who thrives in fast-moving environments and enjoys hands-on optimisation. You’re confident running campaigns end-to-end and excel at interpreting data to drive continuous improvement. You enjoy spotting trends, reacting quickly to what’s happening in the news cycle, and collaborating with teams across the business to maximise impact.

Responsibilities

The Performance Marketing Manager will lead the strategy and optimisation of paid digital campaigns across various platforms. This role involves real-time campaign management to drive growth and maximise ROI in a dynamic news environment.