What we're looking for:

• Strong, hands-on CRM experience, ideally with HubSpot (workflows and campaigns)
• Solid website management experience, comfortable working with CMS platforms and external web partners
• Proven SEO, analytics, and conversion optimisation experience
• A track record in B2B digital marketing, ideally with lead gen accountability
• Confident using Google Analytics to drive decisions
• Strong communicator, self-motivated, and comfortable owning multiple channels at once
• Experience creating or editing short-form video/creative content is a plus

Success will be measured by: website traffic, organic rankings, email engagement, conversion rates, MQLs, pipeline contribution, and overall digital engagement.