Full job description

About InvestSky

We're on a mission to make investing accessible to all.

Our goal is to offer an all-in-one investing solution.

With InvestSky, people no longer have to get lost in multiple apps, drown in fragmented communities across social media in search of investment insights, or pay high fees to make an investment.

InvestSky offers an all-in-one solution to a more efficient and enjoyable investing journey for the MENA investors, both new and experienced ones.

With InvestSky, you can:

Mingle: get social, meet like-minded folk, follow friends, exchange ideas

Discover: build your knowledge and understand the market with our advanced tools to gain insights

Create: buy your favorite stocks and build your portfolio

We are looking for someone passionate about building the next big thing and making a true impact in the region.

About the role

We are looking for a Growth Specialist who will drive our marketing efforts across digital platforms. The ideal candidate will develop and implement performance marketing strategies across channels, including paid search, social media, display ads, and content marketing. You will be responsible for optimizing paid campaigns to achieve KPIs such as ROI, CTR, conversion rates, CPL, and CPA, while continuously testing and refining strategies.

Responsibilities

• Develop and implement performance marketing campaigns across digital platforms.
• Create, manage, and optimize paid advertising campaigns to achieve and exceed KPIs.
• Conduct in-depth keyword research, audience targeting, and competitive analysis to boost campaign performance.
• Monitor, analyze, and report on campaign performance, providing actionable insights.
• Conduct A/B testing to optimize creatives, landing pages, and ad performance.
• Collaborate with other teams to align marketing strategies with overall business goals.

Requirements

• Experience in early or growth-stage startups in a performance marketing role.
• Experience working across the full marketing funnel (customer acquisition, conversion, retention).
• Ability to take ownership and work independently with high accountability.
• Strong analytical skills and experience working with Google Ads, Facebook Ads, Google Analytics, and other relevant tools.
• Excellent communication in English and Arabic.
• Proficiency in MySQL in extracting and analyzing campaign performance data.
• Strong analytical skills and data-driven decision-making.

Benefits

• Market-standard compensation;
• Generous Employee Stock Ownership Plan in line with our belief that our employees should be owners of the company and not just contributors;
• You'll never have to pay for our premium paid plans ;)

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments. The role combines strategic ownership with hands-on campaign execution, using data, experimentation, personalisation, and multi-channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you’ll optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes and processes in a fast-moving, regulated environment.

What You’ll Be Doing

Lifecycle Growth

• Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.
• Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.
• Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments.

Campaign Management

• Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review.
• Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements.
• Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity.

Analytics and Operations

• Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities.
• Run hypothesis-led experiments across audience, message, timing, channel, offer, and product experience.
• Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations.
• Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth.

What We Look For In You

• 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention.
• Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.
• Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.
• Strong commercial judgement, project management, and cross-functional stakeholder leadership.
• Excellent English communication skills and comfort operating in a fast-moving, regulated environment.

Nice to Haves

• Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products.
• Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances 
• Comprehensive healthcare schemes for employees and dependants 
• More that we love to tell you along the process!