• Fully remote from anywhere in NZ
• Work across a diverse range of university partnership brands and markets
• Opportunity to own and shape our performance marketing strategy

ABOUT US

We’re an education provider partnering with leading universities to deliver industry-focused technology industry training programs. Our mission is to help people transform their careers through high-quality, practical training in data science, artificial intelligence, cybersecurity, software engineering, and more.
We’re seeking a results-driven Performance Marketing Manager to help us acquire students more efficiently and improve our conversion funnel.

ABOUT THE ROLE

The Performance Marketing Manager will own the strategy, execution, optimisation, and reporting of our paid advertising campaigns across Google and Meta Ads, with a strong focus on improving landing page performance and conversion rates.
This is a hands-on, data-driven role suited for someone who loves testing, iterating, and delivering measurable ROI.

KEY RESPONSIBILITIES

• Plan, execute, and optimise paid media campaigns across Google Ads and Meta Ads, managing multiple university partner brands, products, and markets.
• Manage audience targeting strategies, including remarketing, exclusions, and lookalikes.
• Conduct regular performance analysis to identify opportunities for improving cost per lead and acquisition efficiency.
• Collaborate with the team to develop and refresh creative assets to avoid fatigue and improve engagement.
• Lead landing page optimisation efforts, including A/B testing and conversion rate improvement strategies.
• Ensure accurate tracking and attribution across campaigns and landing pages.
• Deliver clear, actionable reports and insights to the marketing team.
• Stay up to date with best practices and platform updates in digital advertising and CRO.