Fine Touring Group (FTG) is a technology enabled travel business experiencing rapid growth. FTG operates a multichannel strategy selling travel to international visitors who wish to travel across New Zealand and Australia. We offer highly tailored and bespoke advice to our customers, ensuring they get the best experience possible. We are proud to bring New Zealand and Australia to the world!
We are looking for an experienced Performance Marketing Manager to join our awesome Marketing team based in the Wanaka office. You will be responsible for driving data-led marketing strategies that maximise lead generation, improve website conversion, and deliver return on investment across all digital channels
This role leads FTG’s performance marketing efforts across brands and markets, using analytics, experimentation, and optimisation to attract and convert high-intent customers. You’ll bring a commercial mindset, technical expertise, and a laser focus on results working across channels, content, and conversion to drive measurable growth.
If you think this sounds like you and you are looking for an energising role based in Wanaka with global reach, then this is the role for you.

REQUIREMENTS

• 3+ years in a performance marketing or digital growth role, working hands-on across channels
• Experience in planning and delivering A/B and multivariate tests to improve landing pages, forms or key user journeys is critical
• Experience running successful paid campaigns across platforms like Google Ads, Meta or similar, with a focus on efficiency and results
• Can work confidently with tools like GA4, Looker Studio or similar to make informed marketing decisions
• A strategic mindset that’s grounded in data and results
• Confidence working across all major performance channels and tools
• Strong experience with analytics, CRO and optimisation
• A natural curiosity and a test-and-learn attitude
• Experience with CRM or marketing automation platforms is a bonus
• Tertiary qualification in Marketing or Communications preferred

• Lead ongoing conversion rate optimisation (CRO) and A/B testing to improve website and landing page performance
• Analyse user behaviour, session recordings, heatmaps, and conversion paths to identify and resolve drop-off points
• Own marketing performance analytics, ensuring accurate tracking, attribution, and reporting across all channels
• Monitor and report on web conversions, lead quality, customer acquisition costs, and overall marketing ROI
• Champion a test-and-learn culture, overseeing structured experiments across channels, creative, and landing experiences
• Maintain a testing roadmap focused on continuous optimisation of ads, messaging, landing pages, and targeting
• Oversee paid media performance across platforms like Google and Meta, identifying opportunities for improvement and working with channel owners to drive lead generation
• Collaborate with content and design teams to deliver conversion-focused landing pages and creative assets