DIRECT-TO-CONSUMER MARKETING MANAGER (ONEFOOTBALL TV ON WEB)

Location: Berlin
Team: Marketing
Type: Full-Time
OneFootball is the world’s #1 digital football platform, reaching more than 200 million football fans across the world. Founded in 2008, we have come a long way to provide our global community with the most rich and personalised digital football experience. We are a team of around 250 football fanatics working from hubs in Berlin, London and Lisbon. Our purpose is to disrupt the status quo and make football more accessible and enjoyable by offering a broad set of digital products, services, and contents. .
We are looking for a Direct-to-Consumer Marketing Manager to join our team and drive growth for OneFootball TV on Web and its rich offer of OTT streaming products, including but not limited to pay-per-view matches and team/league season passes from some of the world’s biggest football broadcasters such as Sky Sports, DAZN, Globo, and more.
Our website is fundamental for our cross-platform device and customer management strategy, from the small (mobile) to the big (TV) screen. In this role, you will be responsible for implementing full-funnel performance marketing campaigns, from new user acquisition to constant on- and off-platform remarketing and conversion — for maximum cost efficiency, continuous innovation, and measurable impact.

• You’ll run SEA and SEO initiatives to drive traffic and conversions for OneFootball TV on Web
• You’ll manage SEA campaigns from end to end in different channels (from creation and audit to optimization and A/B testing)
• You’ll decide on budget allocations to achieve maximum efficiency in line with our KPI goals
• You’ll keep track of and analyse KPIs, as well as maintain stakeholders informed
• You’ll ensure proper tracking and consent are in place and up to date
• You’ll work closely with our Data & Insights and Web Engineering Team to implement SEO and SEA improvements
• You’ll run initiatives to convert more web users into payers, outside of paid campaigns