Through data‐led decision‐making, customer segmentation, personalisation and marketing automation, you will ensure every customer interaction strengthens brand affinity, increases repeat purchase behaviour and delivers measurable commercial outcomes.

Operating at the intersection of marketing, customer insights and commercial performance, you will partner closely with Brand, Trade, eCommerce, Customer Experience and Data teams to ensure CRM and loyalty initiatives support product launches, promotional campaigns and the broader Go‐To‐Market calendar.

This role is not simply responsible for email marketing.

It owns the strategic retention engine that balances short‐term commercial performance with long‐term customer loyalty and lifetime value.

Key Focus Areas

• Own and deliver CSB's global CRM and retention marketing strategy across email, SMS and lifecycle marketing.