Performance Marketing Manager at ORANGE COUNTY BCC Human Resources Division
Melbourne, Queensland, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

02 Nov, 26

Salary

0.0

Posted On

10 Sep, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Industry

Advertising, Marketing & PR

Description
  • What you’ll doOwn and optimise paid acquisition across Meta and Google, including campaign structure, budgets, targeting, testing and reporting.
  • Keep business-as-usual campaigns running effectively while maintaining a consistent pipeline of new creative and campaign testing.
  • Develop strategies to scale international revenue while maintaining sustainable acquisition costs and profitability.
  • Research customer needs and turn insights into advertising angles, hooks and scripts.
  • Capture and produce B-roll and other product-focused content.
  • Identify, contact and manage suitable UGC creators.
  • Create clear briefs for creators, designers, photographers, videographers and editors.
  • Take advertising concepts from initial research through to completed ad variations and live campaigns.
  • Upload, launch and optimise creative across Meta, Google and other relevant platforms.
  • Analyse creative performance and convert the results into clear actions for the next round of advertisements.
  • Work across Shopify, product pages, landing pages, offers and conversion-rate optimisation.
  • Maintain accurate tracking and reporting across Shopify, GA4, Meta, Google and other relevant platforms.
  • Monitor CAC, ROAS, blended marketing efficiency, conversion rate, average order value and contribution margin.
  • Coordinate marketing activity with inventory, production schedules and new product launches.
  • Build and optimise campaigns for international markets, including localised messaging, currencies, languages and customer needs.


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Responsibilities
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