ABOUT US

Qualia Life Sciences is at the forefront of creating groundbreaking supplements that push the boundaries of human health and cognition. Founded in 2015 (formerly Neurohacker Collective), we combine principles of naturopathy with complex systems science to develop scientifically formulated products that address brain health, aging, sleep, and energy. Our mission is to empower individuals to achieve their best selves through innovation, rigorous science, and a commitment to improving well-being.

QUALIFICATIONS:

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  Bachelor’s degree in Marketing, Digital Media, or a related field.
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  5+ years of experience in performance marketing/paid media management, preferably in the health, wellness, or supplements industry.
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  Proven track record of managing significant ad spend and delivering measurable ROI.
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  Certifications in Google Ads and Meta Blueprint (or willingness to obtain).

Strong analytical background: attribution modeling, statistical testing, advanced Excel (pivot tables, VLOOKUPs, macros). SQL/API familiarity is a plus.

• Experience designing and interpreting A/B tests with statistical rigor.

• Creative mindset with the ability to guide ad development and iterate on performance.

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  Excellent communication and presentation skills.
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  Strong project management skills with high attention to detail and deadlines.
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  Passion for health, wellness, and human optimization.

THE ROLE

We are seeking a Performance Marketing Manager to own and scale our paid acquisition strategy across digital channels. You’ll manage significant budgets, optimize paid campaigns for efficiency and growth, and oversee performance-driven email and SMS programs that nurture, convert, and retain customers. With a test-and-learn mindset, you’ll drive innovation across creative, targeting, and attribution-shaping a full-funnel marketing engine that fuels both customer acquisition and retention as we expand into new products and audiences.

KEY RESPONSIBILITIES:

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  Develop, implement, and optimize multi-channel paid media campaigns (Google, Meta, emerging platforms, email, and SMS).
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  Own and execute all email and SMS communications, including automated workflows, promotional campaigns, and lead-nurturing sequences.
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  Manage advertising budgets effectively to maximize ROI with daily/weekly optimization and forecasting.
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  Conduct advanced audience segmentation, targeting, and keyword research to drive growth.
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  Collaborate with creative to test and refine ad copy, creative assets, and landing pages.
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  Design and execute structured A/B and multivariate testing frameworks.
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  Analyze test results and provide actionable insights to improve campaign performance, reporting key findings to stakeholders.
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  Implement and analyze multi-touch attribution models to inform budget allocation.
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  Build and maintain cross-channel performance dashboards; report actionable insights to the CMO.
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  Monitor LTV, CAC, and channel efficiency to guide strategy.
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  Conduct ongoing competitor and market analysis in the health and wellness space.
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  Partner with cross-functional teams on product launches, promotions, and broader marketing goals.