Performance Marketing Manager at Quilt

Redwood City, California, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

180000.0

Posted On

16 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Digital Marketing, B2B Acquisition, B2C Acquisition, Paid Social, Search Marketing, CTV, Campaign Management, Creative Collaboration, Data Analysis, Lead Generation, Budget Management, Reporting, Messaging Development, Home Improvement, Energy Transition

Industry

HVAC and Refrigeration Equipment Manufacturing

Description

Use your growth skills to move homes off fossil fuels About Quilt Quilt is the smartest way to heat and cool your home. As a two-zone ductless heat pump with a SEER2 rating of 25 and HSPF2 of 12, Quilt sets a new efficiency standard for residential climate control. Designed by industry veterans from Google, Apple, and Nest, and backed by top climate investors, Quilt combines cutting-edge performance with elegant, architectural design that integrates seamlessly into the home. Our mission is to move humanity off fossil fuels in the home. We're not just another climate tech company — we're building products people actually want in every room of their house. Check out @meetquilt to see what we're creating. The Opportunity This is performance marketing with purpose. You'll drive two interconnected audiences that are both critical to accelerating home electrification: homeowners who want beautiful, efficient climate control, and HVAC installation partners who are essential to bringing Quilt into homes across North America. Our in-house creative team and creator partners produce content that makes people stop scrolling — modern homes, thoughtful design, real stories of comfort and efficiency. Your job is to put rocket fuel behind what's already resonating, and you’ll have the trust and ownership to make a real impact. You'll primarily focus on digital performance channels, but you're also the type of marketer who’s ready to jump in where it moves the needle — whether that’s supporting OOH pilots, direct mail tests, or in-market events that drive demand and education. What You'll Do Drive homeowner demand across North America Scale paid campaigns across CTV, paid social, and search that generate qualified leads for our growing partner network Test, optimize, and scale what's working — you'll have the budget and creative assets to move fast Launch innovative campaigns like our partner referral program, designed to create pull-through demand that brings HVAC businesses into the Quilt ecosystem Support adjacent channels (OOH, mailers, events) when they help accelerate the homeowner funnel or unlock new learnings Build our partner acquisition engine Attract HVAC installation businesses — the skilled professionals who bring Quilt into homes — through targeted B2B campaigns on paid channels Develop messaging and creative that speaks to why forward-thinking installers want to offer Quilt to their customers Work closely with our partnerships team to understand what drives partner decisions and translate that into performance campaigns Own the strategy and the results Manage significant paid media investment with full autonomy to allocate across channels based on performance Build the reporting infrastructure to show what's working (and what's not) across both audiences Collaborate with Creative on briefs, with Sales on lead quality, and with leadership on strategic bets What Makes This Role Special This isn't incrementally optimizing CPLs for a SaaS product. Every homeowner lead you generate is a potential household moving off natural gas. Every partner you attract is an HVAC business that will install hundreds of heat pumps over their lifetime with Quilt. The math matters — and so does the mission. You'll also work with genuinely beautiful creative. Our products photograph well because they're designed to. Our creator partners tell authentic stories because they actually love having Quilt in their homes. Your job is to amplify what's already compelling. Who You Are Experienced growth marketer with 5+ years driving performance across search, paid social, and ideally CTV. You've managed six-figure budgets and know how to scale efficiently Bonus points if you've driven growth for considered, higher-ticket purchases with multi-step funnels and longer decision cycles — home improvement, HVAC, energy, automotive, or other categories where trust, education, and timing matter Dual audience fluent — you’ve done both B2C and B2B acquisition and can context-switch between them Creative collaborator who can brief designers and work with creators, not just optimize existing ads Builder mindset — you've set up tracking, built dashboards, and established processes in fast-moving environments Mission-driven — you want your growth skills to accelerate the energy transition, not just another tech unicorn Why This Matters To meet decarbonization goals, we need to convert 100 million U.S. homes to heat pumps by 2050. That requires going from 500,000 conversions per year to 5,000,000. The policies and incentives exist. What's missing are products people actually want and installers are excited to sell. That's Quilt. Your campaigns will directly drive that adoption curve. Location: Remote Expected Salary Range: In an effort to provide greater transparency, we are sharing the base salary range for this position. The annual anticipated base salary range for U.S. candidates for this role is $140,000 - $180,000, depending on location. In addition to base salary, Quilt also offers meaningful equity and top-tier benefits. Employees in this position are also eligible to participate in Quilt’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.

Responsibilities

Drive homeowner demand across North America and scale paid campaigns to generate qualified leads. Build the partner acquisition engine to attract HVAC installation businesses through targeted B2B campaigns.