Performance Marketing Manager at Runna
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

10 Oct, 25

Salary

65000.0

Posted On

10 Jul, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Cac, Ltv, Gear, Technology, Health Insurance, App

Industry

Marketing/Advertising/Sales

Description

WE’RE PUTTING TOGETHER A TALENTED TEAM TO BUILD THE #1 TRAINING PLATFORM FOR RUNNERS

We help everyday runners become outstanding by providing world-class training, coaching and community for everyone, whether you’re improving your 5k time or training for your first marathon. To date we have built iOS, Android and Apple watch apps that help people achieve their goals by coaching them through the full journey and syncing to their favourite fitness devices.
We’re growing extremely fast! in November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built & now in 2025 we have **just been acquired by Strava!
We want to grow as fast as we can into the future and are looking for individuals who will help us get there. Our aim is to reach millions of subscribers and be the go-to training platform for any runner. Now is a magical time to join and with our recent acquisition it makes the journey even more exciting!

WHAT EXPERIENCE WE’RE LOOKING FOR

  • 3-5 years of hands-on experience managing paid social channels.
  • Experience working for a mobile subscription app or performance-driven business.
  • Experience managing seven-figure monthly budgets at target CACs.
  • Strong understanding of incrementality measurement (conversion lift).
  • Expert in the Meta ads ecosystem (AEO, AEM, Advantage+, CBO).
  • Familiar with Meta iOS, Android, Web and Web2App campaigns.
  • Proficiency with AppsFlyer (or another MMP).
  • Analytical mindset with a strong focus on CAC, ROAS, LTV, and subscriber growth.
  • Comfortable working in a fast-paced, growth-focused environment.

WE OFFER A SALARY OF £50,000 - £65,000 (DEPENDING ON EXPERIENCE), PLUS SUBSTANTIAL EQUITY IN THE FORM OF RUNNA STOCK OPTIONS.

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer:

  • Flexible working – we typically spend 2–3 days a week together in our Vauxhall office
  • 25 days holiday, plus bank holidays (which you can take whenever suits you)
  • Strava RSU’S!
  • Runna subscriptions for you and 5 of your friends (get ready to be your friends fave person or save them for xmas presents!)
  • Strava membership!Headspace membership


    • Money every year to spend on gear, events and the gym!

    • We’ll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)
    • Health insurance and workplace 401K scheme
    • Modern Health ia a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
    • Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

    Please see more info on our amazing benefits here: Benefits at Runn

    Responsibilities

    WHAT YOU’LL BE DOING

    We’re hiring a Performance Marketing Manager to support on paid social and display channels. You’ll own strategy, execution, and optimisation across platforms, working closely with our in-house creative team to unlock rapid, scalable growth. The ideal candidate will bring deep mobile app experience, ideally from a subscription-based business, with a strong track record of driving results through paid social.
    With significant budgets, dedicated creative support, and a fast-moving team, you’ll be expected to move quickly, test aggressively, and stabilise performance against strict CAC targets. As we grow, you’ll also have the opportunity to expand into emerging paid channels such as Reddit and Spotify.

    YOUR RESPONSIBILITIES:

    • Ownership of performance platforms (e.g., Meta, TikTok, programmatic DSPs).
    • Plan and execute campaigns across the funnel (prospecting, retargeting).
    • Collaborate with our creative team to ideate, brief, and analyse ad creatives.
    • Build and manage a performance testing roadmap (hooks, formats, targeting, landing pages).
    • Monitor and optimise towards CAC/LTV goals on a weekly, monthly and quarterly basis.
    • Troubleshoot signal issues and attribution gaps (Meta Pixel, Appsflyer, S2S, SKAN).
    • Enhance measurement frameworks and support incrementality testing.
    • Suggest opportunities for new automation strategies.
    • Report on performance and share learnings across Growth and Product teams.
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