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Performance Marketing Manager at SBT Global, Inc.
Cairo, Cairo, Egypt -
Full Time

Start Date

Immediate

Expiry Date

17 Oct, 26

Salary

0.0

Posted On

19 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Performance Marketing, Paid Media Management, Customer Acquisition, Data Analysis, Budget Management, Campaign Optimization, Stakeholder Management, CRM, Lifecycle Marketing, Marketing Automation

Industry

Description
About the Role We are looking for a data-driven and results-oriented Performance Marketing Manager to lead our digital efforts across paid media channels. The ideal candidate is passionate about growth, customer acquisition, and optimization, with a strong analytical mindset and hands-on experience managing performance campaigns at scale. Key Responsibilities ● Develop and execute performance marketing strategies across paid digital channels. ● Manage campaign planning, execution, optimization, and reporting for app campaigns. ● Monitor and optimize key performance metrics, including CAC, CPA, CPI, ROAS, LTV, conversion rate, CTR, and retention. ● Own the marketing budget and ensure efficient allocation to maximize business outcomes. ● Collaborate with the Creative, Brand, CRM, Product, Data, and Commercial teams to develop high-performing campaigns and customer journeys. ● Analyze campaign performance and customer behavior to identify growth opportunities and optimization recommendations. ● Develop dashboards and present actionable insights and recommendations to leadership. ● Stay up to date with industry trends, platform updates, attribution changes, and emerging digital marketing opportunities. Requirements ● 4–7 years of experience in performance marketing, growth marketing, or digital acquisition. ● Proven experience managing significant paid media budgets with measurable business impact. ● Familiarity with CRM, lifecycle marketing, and marketing automation is an advantage. ● Excellent communication and stakeholder management skills.
Responsibilities
Lead digital efforts across paid media channels to drive growth and customer acquisition. Manage the full lifecycle of app campaigns, including planning, budget allocation, and performance reporting.