Performance Marketing Manager at Syndigo LLC

, , Germany -

Full Time

Start Date

Immediate

Expiry Date

20 Apr, 26

Salary

0.0

Posted On

20 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Digital Demand Generation, Google Ads, LinkedIn Ads, ABM Programs, Email Automation, SEO, AI Tools, Data Analysis, Collaboration, Marketing Automation, Project Management, KPI Analysis, Content Optimization, Lead Management, Compliance

Industry

Software Development

Description

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products. Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers. Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team. ***This role is open to candidates currently residing in Germany*** We are looking for an experienced and execution-driven Performance Marketing Manager, International to drive digital demand, pipeline creation, and regional marketing excellence across all markets outside the Americas. The primary sales regions include the Northern Europe (UK/I, & NOR/NL), Central Europe (DACH) & Southern Europe (FR/BEL, Spain, Italy, Portugal), and Australia/New Zealand. In this dynamic role, you will plan, execute, and optimize digital demand-generation programs across regions, driving measurable pipeline impact through Paid Media, Google Ads, LinkedIn Paid Social, ABM programs (6sense), and Marketing Automation. You will leverage AI/LLM insights alongside traditional search and SEO data to provide actionable recommendations for content, campaigns, and pipeline growth. As part of the regional marketing team, this hands-on, data-driven role involves close collaboration with Global Marketing Operations, regional Sales & Alliances, and Product Marketing to deliver high-impact multi-channel campaigns that resonate with our key verticals. This position requires a smart, proactive, and motivated marketer with strong organizational skills and hands-on experience. HOW WE’LL BE WINNING TOGETHER DAY TO DAY Drive Digital Performance & Paid Media Plan, execute, and optimize performance campaigns across Google Ads, LinkedIn, and paid social channels to generate qualified leads and pipeline in alignment with global demand gen. Manage spendings, targeting, bidding strategies, and landing page optimization to maximize ROI. Lead ABM Programs Using 6sense Build and run account-based marketing programs using intent data and audience insights from 6sense in alignment with global demand gen. Activate multi-channel ABM plays and collaborate with Sales to drive engagement and opportunity creation within priority accounts. Support Email Automation & Campaigns Execute automated email nurtures, and personalized email journeys aligned with the global marketing automation platform Marketo. Support regional and global email campaigns (event & campaign promotion), including segmentation, localization, QA, testing, and performance optimization. Ensure high data quality, compliance (GDPR), and smooth integration into lead management and follow-up processes with Sales. Leverage AI & Generative Tools for Marketing Efficiency Conduct data-driven research combining traditional search metrics (Google, Bing, SEO tools) with AI search platforms such as ChatGPT, Perplexity, Gemini, Claude to uncover digital & content gaps, keyword opportunities, and trending topics relevant to Syndigo’s target accounts and industries. Generate actionable, hybrid SEO recommendations that optimize content visibility across both traditional search engines and AI-driven answer platforms, ensuring Syndigo’s international thought leadership and solutions are discoverable in emerging AI-first search ecosystems. Analyze & Optimize Campaign Performance Track and evaluate the effectiveness of all digital and ABM programs across the funnel. Create dashboards, derive insights, and propose data-driven optimization recommendations. Collaborate Across Global & Regional Teams Work closely with Global Marketing Ops, Sales, Product Marketing, and regional stakeholders to build aligned campaigns and GTM initiatives. Adapt global programs to European and international needs (localization, compliance, audience relevance). Coordinate day-to-day communication with external agencies, vendors and freelancers. Support the Director on broader international marketing initiatives when required. WE SHOULD TALK IF THIS SOUNDS LIKE YOU 4–6+ years of B2B performance marketing experience, ideally in SaaS or data/commerce technology. Fluent in English (German and French are a plus). Bachelor's degree in marketing, Communications, Business, or related field. Hands-on experience with Google Ads, LinkedIn Ads, retargeting, paid media optimization, and AI-driven marketing tools. Practical experience with ABM platforms (6sense preferred as a plus) and intent-based targeting. Proficiency with marketing automation and project management tools (e.g., Marketo, Salesforce, Asana). Strong analytical skills and experience with KPI analysis, funnel reporting, and attribution. Experience leveraging traditional SEO and AI-based search platforms (Google, ChatGPT, Perplexity, LLMs) to create hybrid SEO and content recommendations. Understanding of GEO (Generative Engine Optimization) and AI + search integration for B2B campaigns. Excellent collaboration and communication skills; able to work with global/regional stakeholders in fast-paced, cross-cultural teams. Diversity, Equity & Inclusion To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating. Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful! All are welcome here and we invite you to join our team if you are ready to help us continue that growth! GDPR/CCPA Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request. Syndigo Job Applicant Privacy Notice At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.

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Responsibilities

The Performance Marketing Manager will drive digital demand and pipeline creation across various international markets. This includes planning, executing, and optimizing digital marketing campaigns and collaborating with regional teams.