Performance Marketing Manager at White Cloak Technologies

Manila, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

17 Oct, 26

Salary

0.0

Posted On

19 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Advertising, Lead Generation, Marketing Funnels, Conversion Rate Optimization, Email Marketing, A/B Testing, Google Analytics, Copywriting, Data Analysis, CRM Management, Meta Ads, Google Ads, LinkedIn Ads, Lead Nurturing, Demand Generation, Performance Tracking

Industry

Software Development

Description

Performance Marketing Manager Kindly apply through this link - https://whitecloak-careers.hellojia.ai/job-openings/69674f6189a13f3fc0f1bf86 Job Summary We are looking for a results-driven Performance Marketing Manager with strong expertise in paid advertising and marketing funnels to help generate a high volume of qualified leads. This role will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including paid ads, email newsletters, and other demand-generation activities. The ideal candidate is data-driven, creative, and focused on continuous optimization to maximize lead quality and conversion rates. Key Responsibilities Paid Advertising & Lead Generation Plan, launch, manage, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant channels Continuously test and optimize ad creatives, copy, targeting, and budgets to improve CPL (cost per lead) and lead quality Monitor campaign performance and provide regular reports with insights and recommendations Marketing Funnels & Conversion Optimization Build, manage, and optimize end-to-end marketing funnels (ads landing pages lead capture nurturing) Improve landing pages and conversion rates Implement A/B testing strategies for ads, landing pages, and email campaigns Track funnel performance and identify drop-off points and opportunities for improvement Email Marketing & Lead Nurturing Create and manage email newsletters and automated email sequences to nurture leads Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions Maintain email list hygiene and ensure compliance with email marketing best practices Analytics & Reporting Track and analyze performance metrics using tools such as Google Analytics, ad platform dashboards, and CRM systems Prepare regular performance reports focused on lead volume, lead quality, and ROI Use data insights to guide marketing decisions and strategy improvements Qualifications & Requirements Bachelors degree in Marketing, Business, Communications, or a related field (or equivalent experience) Proven experience running paid ads and lead generation campaigns Strong understanding of marketing funnels, conversion optimization, and lead nurturing Hands-on experience with email marketing tools Experience with analytics and reporting tools Ability to interpret data and translate insights into action Strong copywriting and communication skills Highly organized, detail-oriented, and results-focused Preferred Skills Experience with CRM systems and marketing automation platforms Familiarity with B2B or high-ticket lead generation (if applicable) Basic understanding of SEO and content marketing What Were Looking For A marketer who is obsessed with generating qualified leads Someone who thrives on testing, optimizing, and improving performance A proactive self-starter who can manage campaigns from strategy to execution Kindly apply through this link - https://whitecloak-careers.hellojia.ai/job-openings/69674f6189a13f3fc0f1bf86

Responsibilities

The role focuses on planning and optimizing paid advertising campaigns across Meta, Google, and LinkedIn to generate high-quality leads. It also involves managing end-to-end marketing funnels and executing email nurturing sequences to maximize conversion rates.