Performance Marketing / SEO (Leads/Traffic Ads) at Weekday AI

Gurugram, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

15 Jul, 26

Salary

0.0

Posted On

16 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Meta Ads, Performance Marketing, Lead Generation, Real Estate Marketing, Landing Page Optimization, CRM, Campaign Management, Conversion Rate Optimization, Remarketing, Data Analytics, Digital Marketing, Budgeting, Reporting, Communication Skills

Industry

technology;Information and Internet

Description

This role is for one of the Weekday's clients Min Experience: 2 years Location: Gurugram JobType: full-time We are seeking a Performance Marketing Manager to lead digital lead generation efforts for real estate projects. This position will be responsible for managing campaign execution, optimizing the marketing funnel, enhancing landing page performance, overseeing retargeting efforts, and generating reports across paid advertising channels. The successful candidate will have practical experience with Google Ads, Meta Ads, CRM coordination, and conversion-driven marketing, along with a solid understanding of lead quality and driving site visits. Key Responsibilities Develop, implement, and refine campaigns on platforms such as Google Ads, Meta Ads, YouTube, and LinkedIn as applicable. Generate qualified leads for residential and/or commercial real estate developments. Enhance critical performance indicators including cost per lead (CPL), conversion rates, lead quality, and return on investment (ROI). Oversee audience targeting, remarketing strategies, budgeting, and campaign architecture. Optimize landing pages, lead capture forms, microsites, and portal listings to boost conversion rates. Collaborate with sales teams to monitor lead quality, follow-up activities, and site visit results. Execute remarketing and nurture campaigns via WhatsApp, email, and SMS. Track campaign performance using tools like Google Analytics, Meta Ads Manager, CRM systems, and prepare regular performance reports. Monitor competitors and explore new opportunities for growth. Required Skills Proven hands-on expertise with Google Ads and Meta Ads. Comprehensive knowledge of lead funnels, campaign optimization, and performance metrics. Experience in real estate lead generation. Familiarity with landing page optimization, remarketing techniques, and CRM workflows. Strong analytical capabilities and effective communication skills. Preferred Experience 4 to 8 years of experience in digital or performance marketing. At least 2 years of experience in real estate marketing. Background working with developers, brokerage firms, or PropTech companies. Knowledge of the Gurugram / NCR market is advantageous. Qualifications Bachelor’s degree in Marketing, Business, or a related discipline. Certifications in Google Ads, Meta Ads, or Analytics are desirable. Key Performance Indicators (KPIs) Cost per Lead (CPL) Volume of Qualified Leads Lead-to-Site-Visit Conversion Rate Campaign Return on Investment (ROI) Landing Page Conversion Rate

Responsibilities

The role involves managing and optimizing digital lead generation campaigns across platforms like Google and Meta to drive real estate sales. You will also collaborate with sales teams to monitor lead quality and enhance conversion rates through landing page and remarketing strategies.