ABOUT US:

A1 Properties is a leading luxury real estate firm based in Dubai, with over 18 years of expertise in the local market. We pride ourselves on offering an exclusive portfolio of premium residential and commercial properties. As part of our growth strategy, we are seeking a results-driven Performance Marketing Specialist to join our marketing team and help drive customer acquisition and lead generation through targeted digital campaigns.

REQUIRED SKILLS & QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2-3 years of experience in performance marketing, preferably within the real estate or luxury sectors.
• Proven expertise in managing PPC campaigns on Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and programmatic platforms.
• Strong analytical skills with experience using Google Analytics, Facebook Business Manager, and other digital marketing analytics tools.
• Knowledge of SEO, SEM, and conversion rate optimization (CRO) techniques.
• Experience with marketing automation and CRM platforms is a plus.
• Ability to work with large datasets and draw actionable insights to improve campaign performance.
• Excellent communication and project management skills.
• Strong understanding of the UAE real estate market and consumer behavior is desirable.

• Plan, create, and optimize paid digital marketing campaigns across multiple channels including Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms to drive qualified leads and conversions.
• Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Facebook Business Manager, etc.) to ensure KPIs and ROI targets are met or exceeded.
• Conduct keyword research, audience segmentation, and competitor analysis to improve targeting and campaign effectiveness.
• Develop and test ad creatives, landing pages, and calls to action to maximize conversion rates and reduce cost per lead.
• Manage and optimize budgets to ensure efficient allocation of marketing spend.
• Collaborate with the content, social media, and sales teams to align performance marketing efforts with overall brand and sales strategies.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the real estate sector.
• Implement and maintain tracking systems such as pixel installation, conversion tracking, and attribution models to measure campaign impact accurately.
• Provide actionable insights and strategic recommendations based on campaign data to continuously improve marketing ROI.