You'll run our Google Ads and Meta accounts end to end- strategy, build, optimisation, budget pacing, and reporting- as the in-house owner of paid performance, reporting directly to the CRO. 

This is not a "set up campaigns and send a monthly PDF" role. We've just completed a full audit of both platforms and a rebuild of our conversion tracking: unified event tracking, GCLID capture, offline conversion imports from HubSpot into Google, Meta CAPI with deduplication, GA4 properly configured. The infrastructure is specced. Your job is to run paid media on top of it and make the numbers move - cost per qualified lead and revenue per dollar spent, not clicks and impressions.

What you'll own

1. Full management of Google Ads and Meta across search, Performance Max, and paid social
2. Budget allocation and weekly optimisation gates against CPA and ROAS targets
3. Conversion tracking integrity - you'll work with our specs, not guess at attribution
4. Landing page and creative feedback loops with the marketing team
5. Clear weekly reporting to the CRO: what changed, what it did, what's next