INTRODUCTION:

A Performance Marketing Specialist is responsible for developing, executing, and optimizing data-driven marketing campaigns to drive measurable results, such as lead generation, conversions, and ROI. This role focuses on paid digital channels, analytics, and continuous campaign improvements.
Note: This role requires full-time onsite presence, 5 days a week, at our Sydney office.

DESCRIPTION:

Key Accountabilities
Here are some key accountabilities for the Performance Marketing Specialist role:

SKILLS AND EXPERIENCES:

Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience

HANDS-ON EXPERIENCE:

3+ years of extensive experience executing Google Ads campaigns (Search, Display, Video) and Meta Ads campaigns (Facebook/Instagram) with a proven track record of driving ROI and optimising for KPIs such as CPC, CPL, CPA, and overall campaign efficiency.

ADVANCED REPORTING & ANALYTICAL SKILLS:

Strong experience with campaign performance reporting, analysis, and data interpretation to optimise performance and improve ROI.

INDUSTRY-SPECIFIC EXPERIENCE:

Experience running performance marketing campaigns in complex, highly-regulated industries such as financial services or gaming.

EXPERIENCE WITH OTHER PLATFORMS:

Experience in running ads or campaigns on social platforms beyond Google and Meta, such as Reddit, Twitter, or other emerging platforms

Please refer the Job description for details