Performance Marketing Specialist at division50

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Digital Marketing, Google Ads, Facebook Ads, Instagram Ads, Data Analysis, A/B Testing, Budget Management, ROI Analysis, SEO Strategies, Google Analytics, Campaign Optimization, Data Interpretation, Creative Development, Stakeholder Reporting

Industry

Business Consulting and Services

Description

The Performance Marketing Specialist will drive strategic growth across digital marketing channels. This position is designed for an analytical thinker who is passionate about data-driven strategies and is eager to optimise campaigns for maximum performance. The successful candidate will work closely with a dynamic marketing team to enhance brand visibility and customer acquisition. Key Responsibilities: - Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads - Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities - Conduct A/B testing to improve ad creatives, landing pages, and audience targeting - Manage campaign budgets and allocate resources to maximise ROI - Develop and implement SEO strategies to complement paid efforts - Create detailed performance reports with actionable insights for stakeholders - Collaborate with the content and design teams to produce high-converting ad creatives - Stay up-to-date with the latest digital marketing trends, tools, and best practices Nice to Have: - Experience in e-commerce or high-growth startup environments - Familiarity with SEO strategies and tools - Certification in Google Ads or Facebook Blueprint - Bachelor's degree in Marketing, Business, or a related field - 2+ years of proven experience in performance marketing or a similar role - Strong analytical skills with a knack for numbers and data interpretation - Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads) - Hands-on experience with analytical tools such as Google Analytics - Experience with A/B testing and campaign optimization techniques - Strong budget management and ROI analysis skills - Excellent verbal and written communication skills - Knowledge of SEO principles and performance marketing best practices

Responsibilities

The specialist will plan, execute, and optimize paid advertising campaigns across major platforms like Google Ads and Facebook Ads while analyzing performance data to identify trends and opportunities. They will also manage campaign budgets to maximize ROI and collaborate with creative teams to produce high-converting ad materials.