performance Marketing Specialist-International Marketing at Lokal App

, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

0.0

Posted On

03 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, User Acquisition, Meta Ads, Google Ads, Programmatic DSPs, iOS Attribution, MMP Platforms, A/B Testing, CAC/CPI/ROAS Optimization, Cohort Analysis, Data Analysis, Subscription Growth, Creative Strategy, Event Tracking, Budget Management, International Marketing

Industry

technology;Information and Internet

Description

Company Description Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today. Job Description Key Responsibilities: ● Plan, execute, and optimize paid app campaigns across Meta, Google programmatic DSPs, and ad networks relevant to target international geos. ● Drive user acquisition, activation, and subscription growth across international markets, with a focus on iOS user bases ● Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV. ● Work closely with MMP platforms and backend tracking systems to ensure clean attribution, event mapping, and funnel integrity ● Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to improve conversion and payback periods ● Deep dive into user behavior, retention patterns, and demographic data to translate insights into actionable creative directions and create ad narratives that resonate across international audiences ● Collaborate with creative teams to build high-converting ad creatives tailored for culturally diverse international audiences ● Analyze campaign performance using attribution platforms, analytics dashboards, and internal BI tools ● Partner with backend/engineering teams to validate event tracking, postback configurations, and cohort data accuracy ● Identify growth opportunities specific to international user behavior, content consumption trends, and platform nuances across geos ● Manage budgets efficiently and ensure scaling within target CPA across markets Qualifications 2–3 years of experience in performance marketing / growth marketing, preferably with international or multi-geo campaigns ● Strong understanding of the global app marketing ecosystem — across search, social, video, ad networks, and programmatic DSPs; ability to identify and test the right channel mix per geo ● Hands-on experience with MMPs — including cohort analysis, custom dashboards, postback setup, and fraud prevention ● Solid understanding of iOS attribution frameworks — privacy-first measurement, probabilistic modeling, and SKAdNetwork ● Comfortable working with backend tracking concepts — event schemas, postback URLs, server-side attribution, and data pipelines ● Strong analytical skills; proficient in spreadsheets, dashboards, and campaign data interpretation ● Experience in app marketing and subscription products is strongly preferred ● Ability to think both creatively and analytically across diverse audience segments ● Strong instinct for user research and audience understanding — ability to analyze behavioral and demographic data to identify user personas and translate them into compelling ad narratives Additional Information ● Ownership of international growth campaigns with direct revenue impact ● Deep exposure to large-scale iOS app growth and cutting-edge attribution infrastructure ● Fast-paced, experiment-driven environment with cross-functional learning ● Collaborative culture across product, content, analytics, and engineering

Responsibilities

Plan and optimize paid app campaigns across Meta, Google, and DSPs to drive international user acquisition and subscription growth. Manage key performance metrics like CAC and ROAS while collaborating with creative and engineering teams to improve attribution and conversion funnels.