ABOUT JACKPOT:

At Jackpot.com, our mission is to create the most trusted online lottery and gaming destination. From the very beginning, we’ve focused on delivering a seamless, user-friendly experience that allows players globally to enjoy their favorite games in a secure, exciting, and engaging environment.
Internally, we’ve fostered a culture built on our core values – Decisiveness, Grit, and Lifelong Learning. These principles shape our work environment and guide our efforts as we collaborate, innovate, and support one another in scaling our platform to leave a lasting impact on the gaming industry.

THE ROLE:

Reporting to our Sr. Manager of User Acquisition, you will be responsible for campaign management and ad operations across multiple channels with a focus on paid search (Google, Apple, Bing). You will heavily partner with cross-functional team members to deeply understand the Jackpot business and utilize data to optimize existing media strategies and Google Ads campaigns. The ideal candidate has experience managing PPC campaigns and a strong analytical skill set that will help drive aggressive business growth and ROI.

WHAT YOU’LL DO:

• Support all facets of PPC campaign management including event tracking, bidding, keyword research, ad copy, reporting and optimization.
• Regularly analyze campaign data to identify trends, insights, and opportunities for optimization. Developing reports to be shared with senior management.
• Manage and allocate weekly budgets to ensure efficient spending and maximum ROI.
• Collaborate with cross functional teams such as design, product and data analytics to ensure campaigns are delivered and reported on properly.
• Work closely with Sr. Manager of User Acquisition to develop strategies for achieving increased scale and efficiency through new and existing search strategies.