Performance Marketing Specialist at Lenus

Helsinki, Uusimaa, Finland -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Social Media Campaigns, Meta, Performance Data Analysis, Creative Concepts, Ad Text Writing, Campaign Monitoring, Budget Management, Client Communication, Strategy Recommendation, Facebook Business Manager, Analytical Skills, Teamwork, Digital Marketing Best Practices, Growth Efficiency

Industry

Health;Wellness & Fitness

Description

Lenus is looking for a new Performance Marketing Specialist for our Helsinki Office! Join the health revolution! At Lenus we are fundamentally energized by our shared vision: making the world a healthier and happier place. Could you see yourself working for a great purpose in a dynamic, global culture? Then we might be a great match. Who are we looking for? Do you have a knack for delivering results through paid social media campaigns? Are you eager to support leading health and fitness coaches in scaling their businesses? We are looking for someone who wants to work closely with the most prominent health and fitness coaches, supporting them with creative concepts, planning, setting up, monitoring, and optimizing their paid social ads. You know how to build campaigns, write catchy ad texts, and crack performance data - but also how to communicate results and strategies to our coaches. In this role, and with our current and projected organizational growth, the opportunity to make an impact with Lenus is limitless! Key Responsibilities Set up, monitor, and optimize paid social media campaigns to meet client goals across multiple platforms - mostly Meta. Analyze performance data daily, ensuring profitability while conducting weekly deep dives on results and trends. Stay current with social media and digital marketing best practices, leveraging insights to enhance campaigns. Communicate wins, challenges, and data insights effectively to clients and stakeholders, recommending future strategies. Collaborate with Key Account Managers and other teams to align on strategies, creative assets, and targets. Partner with coaches to support creative strategies and ensure that campaigns reflect their brand voice and goals. Manage budgets for your portfolio, driving growth and efficiency while hitting performance targets. Qualifications We value diverse experiences and backgrounds. While not all qualifications are mandatory, the ideal candidate should possess: 2+ years of hands-on experience with planning, buying, and executing paid social media campaigns on Meta. Fluency in Finnish and English. Experience developing creative concepts and executing engaging campaigns. Strong analytical skills with the ability to identify and optimize key performance metrics. Proficiency in Facebook Business Manager (extra points for experience with Email marketing, Google Ads, or additional digital funnels). A collaborative mindset, with excellent communication and teamwork skills. We encourage you to apply even if you don't tick all the boxes! The Team You’ll be part of our Nordic Marketing Team (Copenhagen, Sweden, Finland and Norway), a collaborative group of specialists dedicated to Paid Media, Branding, Websites, and Growth. We value teamwork, positivity, and building strong relationships. Our supportive culture ensures that everyone thrives and feels connected in their work. Locally, you will be part of the Finnish team of Key Account Managers and Inbound Sales Representatives, working closely together to deliver outstanding service and results. Based in the center of Helsinki, you will collaborate with colleagues across different functions, contributing to a dynamic and international work environment Benefits & Perks Structured and prioritized development opportunities Development feedback cycle with regular check-ins Opportunity to be awarded equity and share in Lenus’ long-term growth and success Team gatherings and monthly social events across all our offices, along with company-wide celebrations Daily snacks and fuel - our offices are set up with fruits, snack bars, and a selection of drinks A Macbook and other hardware to support you in your daily work Epassi - Lunch benefit Mehiläinen Healthcare: We care about your well-being, both now and in the future We'll be going through applications frequently, so if this sounds like a great opportunity for you, hit apply and our Talent Acquisition Team will go through it and be in touch with you! Please submit your application in English About Lenus Lenus was founded in Denmark by Bertram Thorslund, in 2016. We are a health technology company that empowers health coaches to scale their businesses through the use of pioneering technology and our in-house business, health, and innovation expertise. We’re inspiring a new generation of health coaches. People who have the power to move not only bodies but minds too. We are at the forefront of an industry under rapid transformation and our strategic innovations pave the path for the change we want to see. Happier and healthier people. In 2021, Lenus received the largest series A funding round in Denmark’s history. Since then the company has grown from 5 to over 300 employees and today, Lenus is headquartered in Copenhagen, with offices in New York, London, Aarhus, Amsterdam, Stockholm, Berlin, Hamburg, Lisbon, Madrid, Helsinki, Oslo, Toronto, Miami, Southern California & beyond. At Lenus, we value diverse perspectives and experiences. Even if you don’t meet every qualification, we encourage you to apply. Your unique skills and background could be just what we need to make a difference together. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We care about your privacy, personal data and information at Lenus. For specific details on how your personal data and information is processed by Lenus during any recruitment process, please see our privacy policy. Specific to EU applicants: Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation. We rely on the lawful basis of Art. 6 (1) (b) of the GDPR to process the information provided by you in the recruitment process. Specific to California applicants: Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation.

Responsibilities

The specialist will be responsible for setting up, monitoring, and optimizing paid social media campaigns, primarily on Meta, to achieve client goals while ensuring profitability through daily analysis. This role also involves communicating results, recommending future strategies to coaches, and collaborating with internal teams on creative alignment.