JOB SUMMARY:

We seek an experienced performance marketer to strategize, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other performance channels for D2C brands. The ideal candidate will have a strong grasp of paid advertising ecosystems, budget planning, and performance tracking and can manage multiple campaigns simultaneously with a focus on efficiency and ROI.

REQUIREMENTS:

✔ Minimum 3 years of hands-on experience in Meta Ads and Google Ads.
✔ Proven success in managing ad campaigns for D2C brands.
✔ Strong ability to handle and optimize multiple campaigns across channels simultaneously.
✔ Deep understanding of tracking, attribution, and analytics tools (GTM, GA4, Events Manager).
✔ Solid grasp of budgeting, bid strategies, and ROI-focused optimization.
✔ Excellent analytical, organizational, and communication skills.
✔ Familiarity with eCommerce platforms like Shopify or WooCommerce is a plus.

PREFERRED QUALIFICATIONS:

• Google Ads or Meta Blueprint certifications.
• Experience with tools like Data Studio, Excel/Sheets, Hotjar, or CRO platforms.
• Knowledge of creative testing frameworks and ad copy best practices.