ABOUT OH POLLY

Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.

REQUIRED SKILLS & QUALIFICATIONS:

• 3+ years experience is desired within a digital marketing role.Proven experience of managing paid media activity (gained from working for an advertiser or media agency).
• Excellent communication skills at all levels.
• Experience of Google Analytics, Google Ads, Meta, TikTok, SnapChat ads managers
• Great multitasker and organisational skills.
• A team player who is proactive and is able to work autonomously.
• Highly numerate and experienced on excel
• Proactive and positive attitude

THE ROLE:

The Digital Marketing Department at Oh Polly is going through an exciting period of growth and requires a passionate and talented digital marketing specialist to join their fast paced team.
As Performance Marketing Specialist, you will play a vital role within the team, with a key focus on Paid Marketing. You will be collaborating with teams across the organisation and global markets to develop and execute best-in-class digital performance campaigns to drive efficient user acquisition and user retention.
This role is best suited for someone who has a demonstrable experience within digital marketing and is looking to refine their expertise further within the fashion sector within an in-house performance marketing team.

RESPONSIBILITIES:

• Support the growth strategy to drive customer acquisition, retention and engagement across Paid Media, including search, Paid Social and Affiliates.
• Optimising campaigns to achieve increased results month-on-month in line with the company wide targets.
• Deliver on user growth targets, whilst maintaining efficient ROAS, CPC’s, CPA and CAC.
• Record and communicate paid marketing performance using data driven insight to wider stakeholders, ensuring that any variance against target is explained.
• Understand last click, MMM and attribution funnels
• Drive innovation of Paid Media activity, implementing test and learn approach to ensure market leading activity and maximise return on investment.
• Work collaboratively with the Oh Polly creative teams to acquire content for launches, promotions and activations.