Performance Marketing Specialist (Paid Social) at WATI.io

Hong Kong, Hong Kong Island, Hong Kong S.A.R. -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

0.0

Posted On

08 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Google Ads, Campaign Execution, Landing Page Optimization, A/B Testing, Audience Segmentation, B2B Marketing, Copywriting, Video Ads, Creative Testing

Industry

IT Services and IT Consulting

Description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. About the Role: We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts. What You’ll Do: Campaign Execution: Manage the day-to-day operations of Google campaigns. Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates. Audience Segmentation: Build and refine audience lists to target high-value B2B buyers. Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead. 1-3 years of experience in Paid Social (Meta/LinkedIn preferred). Understanding of the B2B buyer journey and how to use content to nurture leads. Strong copywriting skills for ad captions and headlines. Experience with video ads and creative testing.

Responsibilities

The Performance Marketing Specialist will manage the day-to-day operations of Google campaigns and run A/B tests on landing pages to improve performance metrics. They will also build and refine audience lists to target high-value B2B buyers and provide actionable insights to the Performance Lead.