Performance Marketing Specialist at Pavago

, , South Africa -

Full Time

Start Date

Immediate

Expiry Date

04 Aug, 26

Salary

0.0

Posted On

06 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Meta Ads, LinkedIn Ads, Paid Media Management, Lead Generation, ROAS Optimization, Conversion Tracking, A/B Testing, Google Analytics (GA4), Google Tag Manager, Funnel Optimization, PPC Attribution, Budget Allocation, Audience Segmentation, Performance Reporting, Creative Testing

Industry

Staffing and Recruiting

Description

🚀 Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads, Paid Media) Full-Time | Remote | U.S. Time Zone 💥 About the Role We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital platforms. This role is focused on: ✅ Lead generation ✅ Paid advertising optimization ✅ ROAS growth ✅ Conversion tracking ✅ Funnel performance ✅ Scalable campaign execution You’ll manage campaigns across: Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads Other paid acquisition channels This is a hands-on execution role — not strategy-only. If you: love analyzing performance data, enjoy scaling campaigns profitably, and thrive on testing and optimization, this role is a strong fit. 🔥 What You’ll OwnPaid Media Campaign Management Build, launch, and manage campaigns across: Google Ads Meta Ads LinkedIn Ads YouTube Ads Display & retargeting platforms Develop campaigns for: lead generation sales/conversions brand awareness remarketing Manage: campaign structure targeting bidding strategies audience segmentation budget allocation Campaign Optimization & Scaling Monitor campaigns daily and make real-time performance adjustments Optimize: CPC CPL CPA CTR ROAS Continuously improve: audience targeting ad relevance conversion performance Scale winning campaigns while maintaining profitability Identify underperforming campaigns and troubleshoot issues proactively Creative Testing & Funnel Optimization Run ongoing A/B testing on: ad copy headlines creatives landing pages CTAs Collaborate with creative and content teams to develop high-performing assets Provide data-backed recommendations to improve: messaging creative direction conversion rates Tracking, Analytics & Attribution Implement and maintain: Google Analytics (GA4) Google Tag Manager Meta Pixel conversion tracking attribution setups Ensure accurate tracking across: paid campaigns landing pages funnels Analyze: user behavior funnel drop-offs conversion paths Use insights to improve campaign strategy and ROI Reporting & Performance Insights Prepare: weekly performance reports campaign summaries optimization recommendations Track and report on: CTR CPC CPA CPL ROAS conversion rates Present actionable insights and scaling opportunities to leadership Cross-Functional Collaboration Work closely with: marketing teams content teams designers sales teams Align paid media strategy with broader business goals Support integrated campaigns combining: paid media SEO email marketing organic content ✅ Required Experience & Skills 3+ years of hands-on paid media experience Strong experience with: Google Ads Meta Ads Manager LinkedIn Ads Proven ability to: scale campaigns profitably reduce CPA improve ROAS Strong understanding of: PPC attribution models conversion tracking funnel optimization Experience using: Google Analytics (GA4) Google Tag Manager reporting dashboards Excellent analytical and communication skills ⭐ Ideal Experience Experience with: lead generation campaigns e-commerce campaigns retargeting funnels Familiarity with: HubSpot Salesforce Marketo automation workflows Experience managing: multiple ad accounts client portfolios high monthly ad spend Google Ads & Meta certifications preferred 🧠 What Makes You a Great Fit You combine analytical thinking with creative execution You enjoy testing, experimenting, and improving performance You care deeply about ROI and measurable outcomes You proactively identify opportunities and performance gaps You thrive in fast-paced marketing environments 📅 What a Typical Day Looks Like Review campaign dashboards and performance metrics Launch and optimize paid advertising campaigns Adjust: bids budgets audiences creatives Analyze funnel and conversion performance Collaborate with creative teams on new ad concepts Troubleshoot tracking or attribution issues Prepare performance updates and optimization recommendations In short: You drive scalable growth through data-backed paid media execution and continuous optimization. 📊 Key Success Metrics (KPIs) Return on Ad Spend (ROAS) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Click-Through Rate (CTR) Conversion Rate Lead & Revenue Growth Budget Efficiency & Scaling Performance 🌟 Why This Role Stands Out Direct impact on business growth and revenue Opportunity to manage large-scale paid campaigns Work across multiple modern advertising platforms Strong ownership and autonomy in campaign management Remote flexibility with growth-focused marketing teams Opportunity to expand into senior growth or paid media leadership roles 🧪 Interview Process Application Review Initial Interview Technical Interview & Campaign Discussion Final Interview with Leadership 👉 Apply Now If you: love performance marketing, enjoy optimizing campaigns daily, and know how to scale paid media profitably, this role is a strong fit for you.

Responsibilities

Build, manage, and optimize high-performing paid media campaigns across Google, Meta, and LinkedIn to drive lead generation and ROAS growth. This includes daily performance monitoring, creative A/B testing, and implementing accurate conversion tracking and attribution.